Veteran writer and editor @jing.lejano , who said that she has been fortunate that most clients she’s worked with appreciate her work, hinted at a way to keep compliments from getting into your head. Find out more on The Crafters. #GetCraft #WeCrafters #Writer

“Digital" is a buzzword that a lot of people have been throwing around when creating content. We've invited a group of marketing experts to finally debunk whether "Digital Content" is in fact just a hype. Join us at DigiCon Day 2 as we take over the Plenary Hall, Oct 4 at 2:55PM. See you there! #GetCraft #Crafters #WeCrafters

Serica Rojas reminds creatives that she doesn't encourage taking big projects without a team. "There's only so much time you can accomplish in a day so you need to pin down what specific roles you need to focus on and being able to delegate the rest to someone who share the same vision," she said. Learn more on The Crafters. Link in profile. #GetCraft #WeCrafters #TheCrafters #Videography

Leigh Reyes of MullenLowe urged marketers to stop thinking of brands as memorable names. What we need to do, Reyes said, is “make deposits of goodwill” in the form of authentic stories told consistently using a distinct voice. Learn more on The Crafters. Link in profile. #GetCraft #WeCrafters #TheCrafters

In order to survive in this sea of bloggers and influencers, @mikkigalangdotcom reminds newbies that they need passion and grit. It’s a cutthroat industry, but when you have an advocacy to guide you, then you’ll surely make it. #GetCraft #WeCrafters #Blogger #Influencer #Influencermarketing

Joj and Jai say that by identifying as influencers, they also got to attract smaller businesses with more fixed budgets. Learn more on The Crafters. Link in profile. #GetCraft #WeCrafters #TheCrafters #Influencers

With the influx of content in online, one channel that Patrick Searle vouches for is sponsored content—paid content co-created with and distributed through either publishers or influencers. #GetCraft #WeCrafters

Mark Tan emphasizes that full disclosure is a way for you to ensure transparency, and it is also a way for you to highlight how not all reviews in your blog are sponsored. Read about our interview with Eatsplorations on The Crafters. Link in bio. #TheCrafters #WeCrafters #GetCraft

Elbert Or reminds creatives there’s always something new to learn everyday, from anyone, at any time. Read more on The Crafters. Link in profile. #GetCraft #WeCrafters #TheCrafters

Gino Montalvo of Pixeleyes Multimedia reminds video creatives of their responsibility to educate marketers. “Digital is really a different animal,” Gino said. “Don’t get tired of explaining to your client that it’s a digital video you’re creating, not a viral video.” Read more on The Crafters. Link in profile. #GetCraft #TheCrafters #WeCrafters