Sounds like it’s time for @Reformation to make some reparations. The LA-based cult fave brand for “cool girls” has been put on blast by a former employee for a racist corporate culture. A week ago, they posted a vague BLM-adjacent sentiment and donation links, as did many other brands. They also took an extra step-- reaching out to former employee Elle Santiago (@energyelle ). Santiago, who is Black, denied their request for a call, instead publishing her issues with the brand. Her story is an all-too-common example of the direct and indirect racism POC face at the workplace, especially in the fashion industry.
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Founder Yael Aflalo reportedly judged and ignored Santiago, who was denied company growth opportunities. While performing store manager duties, she was repeatedly denied the promotion to store manager, and instead tasked with training white female outside hires. Her first February with the company, a strategy team member posted a selfie with another woman eating fried chicken, captioned with “Happy black history month!!”. It caused a scandal, yet the woman involved has since been promoted to VP of wholesale.
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Stories from HQ made their way to the store, including Aflalo saying they were “not ready for that yet” in regard to casting Black models. Other employees have come forward, showing unsafe working conditions in an unrenovated NYC store. The video speaks volumes— employees, occasionally by in safety harnesses, lifted stock from the basement through a hole in the floor
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The brand's sustainable focus has long gotten them a pass for the image they’ve cultivated, which mostly reads thin, white, and unbothered. Their sarcastic marketing tone has come off blasé to the point of being insensitive, and despite a resounding push for extended sizes, they’ve been added in a piecemeal capacity for years rather than as a full brand extension. They seem to have outgrown their original sustainability goals, and are well on their way to being another mass label that occasionally uses certified rayon.
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With increasing agitation from their fan base, will this be a coffin nail for Reformation?
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#reformation #dietprada