Walk through the labyrinths from Pierre Balmain’s imagination with the re-visited monogram by @olivier_rousteing for the #BALMAIN1945 bag collection. Now available in a variety of sizes and colours. #BALMAINHERITAGE Artwork by @sucukundbratwurst

Listen to the second podcast episode of “Balmain L’Atelier” streaming now on Apple podcast and @applemusic 🎧 (link in bio) This new episode explores Olivier Rousteing’s dedication to adapting Pierre Balmain impressive legacy for today’s generation. From a musical péniche gliding through the center of Paris to under-the-star runways dedicated to virtual show attendees, Olivier Rousteing has overseen a series of innovative solutions, in order to present his vision of Balmain’s distinctive optimism and heritage during 2020’s long months of lockdowns and worries. #BALMAINHERITAGE

Listen to the second playlist of “Signature” curated by @olivier_rousteing for @applemusic 🎧 (link in bio) This new playlist explores songs that inspired Olivier Rousteing’s #BALMAINRE21 collection.

Listen to the second podcast episode of “L’Atelier Balmain” streaming now on @applepodcasts and @applemusic 🎧(link in bio) This new episode explores Olivier Rousteing’s dedication to adapting Pierre Balmain impressive legacy for today’s generation. From a musical péniche gliding through the center of Paris to under-the-star runways dedicated to virtual show attendees, Olivier Rousteing has overseen a series of innovative solutions, in order to present his vision of Balmain’s distinctive optimism and heritage during 2020’s long months of lockdowns and worries. #BALMAINHERITAGE

All eyes on the new drop from the #BALMAINEYEWEAR collection. See from a new perspective through an unexpected blend of elegantly precise geometric frames. Available now. @akonigroup

All eyes on @ellabalinska as she dresses up at home in a full glam #BALMAINRE21 cropped sequined jacket paired with denim. #BALMAINARMY

All eyes on the new drop from the #BALMAINEYEWEAR collection. See through the Balmain lense while channeling ‘80s pop vibes. Available now. @akonigroup

Mix & Match: @mimimoocher gives the new #BALMAINPF21 collection a Gen-z makeover. Photographed by @dopdan in a series of images she also styled and art directed, Mia is dressed head-to-toe in the latest Balmain collection. A range of pastel-hued pieces are mixed with all over BB-Labyrinth monogram looks, and the #BALMAIN1945 bag.

Mix & Match: @mimimoocher gives the new #BALMAINPF21 collection a Gen-z makeover. Photographed by @dopdan in a series of images she also styled and art directed, Mia is dressed head-to-toe in the latest Balmain collection. A range of pastel-hued pieces are mixed with all over BB-Labyrinth monogram looks, and the #BALMAIN1945 bag.

Mix & Match: @mimimoocher gives the new #BALMAINPF21 collection a Gen-z makeover. Photographed by @dopdan in a series of images she also styled and art directed, Mia is dressed head-to-toe in the latest Balmain collection. A range of pastel-hued pieces are mixed with all over BB-Labyrinth monogram looks, and the #BALMAIN1945 bag.

A collection shooting, just in front of you guys in the Paris street, and online.🤍 We wanted it to be for everyone’s eyes from the creation to the presentation, from digital to physical 🖤✨ This is #BalmainPF21 📸

We wanted to give you a very private access to our next #BalmainPF21 collection shooting. Our Saint Honoré store windows were the perfect theater for such a shared creative process, directly to your screen or by the Paris street, and shot by Olivier Rousteing. We are Balmain Ensemble 🤍🖤 #BALMAINENSEMBLE