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Wed, 20 Jan 2021 - Recent Posts
1

FUTURECRAFT.STRUNG⁣ Coded thread by thread for speed.⁣⁣ ⁣⁣ Imagine a shoe that's so synced to you, you almost can't feel it. STRUNG is first-of-its-kind textile creation tech made for just that. Our first proof of concept is FUTURECRAFT.STRUNG, made in partnership with @kram_weisshaar. ⁣⁣ Every single thread of the shoe is individually selected and data-mapped for runners hitting 5m/sec. The result is a seamless, lightweight cocoon precisely tuned to how you really move. Read more now at adidas.com/futurecraft/strung #FUTURECRAFT

2

“adidas and Fear of God share the same dream for the future of basketball, on and beyond the court, and we look forward to changing the face of the industry through a new model that will unfold before us in the coming years.” - @JerryLorenzo, creative visionary, designer, owner and founder of Fear of God⁣ ⁣ Welcome to the family, Jerry.

3

"It's hard trying to fight the system when you have all of these boundaries. You have to fight through so many elements to find out who you are."⁣  ⁣ Derrick Rose (@drose) talks about growing up in Chicago, his career, and how he's learned to be open in order to understand others.⁣  ⁣ Watch the latest episode of #ReadyForChange now on @adidasHoops.

4

“It’s our job as athletes to create a safe environment, not just for ourselves but also for people around us.” - Vivianne Miedema (@viviannemiedema)⁣⁣ ⁣⁣ That’s why this past week, athletes tapped into the power of their platforms by wearing a pair of #RainbowLaces (swipe 👉) to celebrate the impact and belonging of the LGBTQ+ community in sport.⁣⁣ ⁣⁣ It’s our collective responsibility, as individuals and organizations, to make sport inclusive – and with @StonewallUK, we continue to take that step together.⁣ ⁣ #adidasFootballCollective

5

“Every time I pull on a jersey, I play for so much more than myself.”⁣ ⁣ Sport turned Siya Kolisi’s (@siya_kolisi_the_bear) life around. Head to @adidasZA to see how he’s using his platform to change lives on and off the field.⁣ ⁣ #ReadyForSport

6

"My purpose, it was never about just making it to the NHL. It was about giving kids who look like me an opportunity to ⁣see someone who looked like them play hockey and be successful, not just on the ice but off the ice."⁣ ⁣ P.K. Subban (@subbanator) has a message to share with the world. Watch the latest episode of #ReadyForChange now ⁣on @adidashockey

7

“I don’t want to be just known as a great soccer player. I want to be known as a great human being, as a great person.”⁣⁣⁣ ⁣⁣⁣ @juventus midfielder Weston McKennie (@west.mckennie) shares the importance of building a legacy beyond the pitch in the newest episode of #ReadyForChange.⁣⁣⁣ ⁣⁣ Watch now on @adidasfootball Photo by @cdiazmiami

8

#FUTURECRAFT sets us on a journey to do things that haven’t been done before. Solving problems by hacking, prototyping, breaking, questioning. Wide open to new influences, perspectives, collaborations. Combining ideas and innovations to create real impact for the athlete. ​⁣ ⁣ Everything #FUTURECRAFT we put out is to show where we are headed, the possibilities, the opportunity. This is our journey from where we are to what could be.

9

“It means the ability to make a difference and change the lives of so many young people.” - Coach Maisha​
​
Legacy is a program that helps us break barriers in sport and education in underrepresented communities. There are 27 schools already in the program, but @adidasHoops is just getting started.​
​
We’re committing $1M to the Legacy Fund Scholarship as part of a larger $2.5M commitment to create scholarships for Black and LatinX youth in the next four years. We will partner with the United Negro College Fund to manage scholarships through 2024.​
​
To learn more about the Legacy program, head to adidas.com/Legacy

10

There is no off-season for change. ⁣ ⁣ #ReadyForChange

Most Recent Posts

Wed, 20 Jan 2021 - Recent Posts
1

“adidas and Fear of God share the same dream for the future of basketball, on and beyond the court, and we look forward to changing the face of the industry through a new model that will unfold before us in the coming years.” - @JerryLorenzo, creative visionary, designer, owner and founder of Fear of God⁣ ⁣ Welcome to the family, Jerry.

2

“It means the ability to make a difference and change the lives of so many young people.” - Coach Maisha​
​
Legacy is a program that helps us break barriers in sport and education in underrepresented communities. There are 27 schools already in the program, but @adidasHoops is just getting started.​
​
We’re committing $1M to the Legacy Fund Scholarship as part of a larger $2.5M commitment to create scholarships for Black and LatinX youth in the next four years. We will partner with the United Negro College Fund to manage scholarships through 2024.​
​
To learn more about the Legacy program, head to adidas.com/Legacy

3

“It’s our job as athletes to create a safe environment, not just for ourselves but also for people around us.” - Vivianne Miedema (@viviannemiedema)⁣⁣ ⁣⁣ That’s why this past week, athletes tapped into the power of their platforms by wearing a pair of #RainbowLaces (swipe 👉) to celebrate the impact and belonging of the LGBTQ+ community in sport.⁣⁣ ⁣⁣ It’s our collective responsibility, as individuals and organizations, to make sport inclusive – and with @StonewallUK, we continue to take that step together.⁣ ⁣ #adidasFootballCollective

4

"It's hard trying to fight the system when you have all of these boundaries. You have to fight through so many elements to find out who you are."⁣  ⁣ Derrick Rose (@drose) talks about growing up in Chicago, his career, and how he's learned to be open in order to understand others.⁣  ⁣ Watch the latest episode of #ReadyForChange now on @adidasHoops.

5

As part of the Change stage of Creators Club Week, Parley for the Oceans (@parley.tv) Founder and CEO Cyrill Gutsch talks about solutions to plastic pollution and how a new mindset can help turn something negative into something positive. Access exclusive talks, products, rewards and more with creators club at adidas.com/creatorsclub

6

As part of the Innovate stage of Creators Club Week, @Carbon co-founder Philip DeSimone tells us about the potential of cutting edge #ADIDAS4D technology in the near future.   Access exclusive talks, products, rewards and more with creators club at adidas.com/creatorsclub

7

“I don’t want to be just known as a great soccer player. I want to be known as a great human being, as a great person.”⁣⁣⁣ ⁣⁣⁣ @juventus midfielder Weston McKennie (@west.mckennie) shares the importance of building a legacy beyond the pitch in the newest episode of #ReadyForChange.⁣⁣⁣ ⁣⁣ Watch now on @adidasfootball Photo by @cdiazmiami

8

There is no off-season for change. ⁣ ⁣ #ReadyForChange

9

“Every time I pull on a jersey, I play for so much more than myself.”⁣ ⁣ Sport turned Siya Kolisi’s (@siya_kolisi_the_bear) life around. Head to @adidasZA to see how he’s using his platform to change lives on and off the field.⁣ ⁣ #ReadyForSport

10

FUTURECRAFT.STRUNG⁣ Coded thread by thread for speed.⁣⁣ ⁣⁣ Imagine a shoe that's so synced to you, you almost can't feel it. STRUNG is first-of-its-kind textile creation tech made for just that. Our first proof of concept is FUTURECRAFT.STRUNG, made in partnership with @kram_weisshaar. ⁣⁣ Every single thread of the shoe is individually selected and data-mapped for runners hitting 5m/sec. The result is a seamless, lightweight cocoon precisely tuned to how you really move. Read more now at adidas.com/futurecraft/strung #FUTURECRAFT

11

#FUTURECRAFT sets us on a journey to do things that haven’t been done before. Solving problems by hacking, prototyping, breaking, questioning. Wide open to new influences, perspectives, collaborations. Combining ideas and innovations to create real impact for the athlete. ​⁣ ⁣ Everything #FUTURECRAFT we put out is to show where we are headed, the possibilities, the opportunity. This is our journey from where we are to what could be.

12

"My purpose, it was never about just making it to the NHL. It was about giving kids who look like me an opportunity to ⁣see someone who looked like them play hockey and be successful, not just on the ice but off the ice."⁣ ⁣ P.K. Subban (@subbanator) has a message to share with the world. Watch the latest episode of #ReadyForChange now ⁣on @adidashockey

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