With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible impact on how brands advertise and engage audiences. Marketers are seeing the effect influencers are having on brand awareness and sales and investing more of their yearly budget into influencer marketing.
2 days agoBy Forbes.com
The term “influencer marketing” gets thrown around a lot these days, and it feels like it’s the new kid on the block. But in reality, brands paid more than $1 billion last year for influencer campaigns. Also, the idea of using popular or famous people to promote products has been around since the 1940s.
3 days agoBy Socialmediatoday.com
Social media is inherently visual. In order to properly utilize social platforms as effective marketing channels, a company must be capable of delivering content in an easily digestible and attractive way. In today’s market, images are the number one consumed medium.
8 days agoBy Entrepreneur.com
The woman who’s been called the “future of fashion” has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop.
8 days agoBy Time.com
Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the tactic than ever before. As a digital agency that is constantly looking for ways to give our clients an advantage, we recommend and implement influencer marketing as part of a cohesive digital marketing plan to help get brands on the map. More and more, we are seeing our clients shift focus to influencer marketing to propel their brand through social media.
9 days agoBy Forbes.com