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From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing

With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible impact on how brands advertise and engage audiences. Marketers are seeing the effect influencers are having on brand awareness and sales and investing more of their yearly budget into influencer marketing.

2 days agoBy

5 Ways Instagram Influencers Can Help Grow Your Brand

The term “influencer marketing” gets thrown around a lot these days, and it feels like it’s the new kid on the block. But in reality, brands paid more than $1 billion last year for influencer campaigns. Also, the idea of using popular or famous people to promote products has been around since the 1940s.

3 days agoBy

Nothing to See Here? Social Media Marketing for Businesses That Aren't Photogenic

Social media is inherently visual. In order to properly utilize social platforms as effective marketing channels, a company must be capable of delivering content in an easily digestible and attractive way. In today’s market, images are the number one consumed medium.

8 days agoBy

How This Instagram Influencer Made More Than $4 Million in Sales — In Just One Day

The woman who’s been called the “future of fashion” has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop.

8 days agoBy

Understanding Influencer Marketing And Why It Is So Effective

Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the tactic than ever before. As a digital agency that is constantly looking for ways to give our clients an advantage, we recommend and implement influencer marketing as part of a cohesive digital marketing plan to help get brands on the map. More and more, we are seeing our clients shift focus to influencer marketing to propel their brand through social media.

9 days agoBy

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