TikTok Marketing
Brands’ Organic vs. Paid TikTok Content Strategy
As TikTok continues its rapid user growth worldwide, brands are starting to follow suit to go where the “eyeballs” are to stay relevant and engage with a broader set of audiences. Many of such brands are still in the experimental phase of testing different types of content that strike a chord with TikTok’s uniquely young audience while staying aligned with branding and marketing guidelines. The first decision brands usually need to make when building social media presence in a new platform is: whether to focus on creating organic or paid content. And today, we have noted a few points to consider, for your brand to excel on both types of content in TikTok.
TikTok Marketing
TikTok Hashtag Tips for your Brand
Hashtags can help you reach more users based on common interests and expand your brand’s exposure beyond existing followers. Especially so in TikTok, where users actively follow and browse hashtags to discover specific topics of interest. This is why attaching your TikTok content to certain hashtags can help make your brand ride the wave of social trends while boosting exposure and recognition. Here are a few ideas on use-cases of TikTok hashtags for your brand
TikTok Marketing
5 Unexpected Ways TikTok can Empower your Brand
Social media is most commonly regarded as a push-factor platform for brands to distribute branding and marketing messages, however if fully utilized holistically, it is also the perfect pull-factor channel for brands to have a finger on the pulse of the market and understand industry trends or user behavior. Both factors are equally important in building your brand, and this article intends to share with you five unexpected ways you can benefit from both push-and-pull factors through the rising social media superstar.
Social Media Marketing
Content Guidelines for Brands amidst COVID-19
During this particularly chaotic digital media environment, both in the online and offline world, it is important for Brands to speak in the appropriate tone of voice and convey the right message to target audiences. This article aims to share a few things to keep in mind for Brands to navigate and avoid PR pitfalls while continuing to grow their voice in the social media sphere, amidst a digital landscape full of noise from COVID-19
Instagram Marketing
How to Leverage User Reviews to Boost your Brand on Instagram
91% of individual shoppers browse and depend on user reviews before making a purchase decision, according to a study conducted by Bright Local. And social media in general, has always been a melting pot for everyday people to vocally express satisfaction or discontent about topics ranging from people, to current affairs, or brands of products and services. In that regard, social platforms like Instagram, where more than a hundred million posts are uploaded daily, are the ideal avenue for brands to leverage on user reviews or User-Generated Content (UGC) to authentically boost their brand equity and credibility. This is especially crucial for new or unestablished brands that need to work on building up trust among their target audience
TikTok Marketing
How your Brand can leverage TikTok Challenges
Given TikTok’s meteoric growth and attractive demography of young millennials, it is highly advised to get a headstart on building your brand on TikTok, and start participating on TikTok Challenges to boost your exposure and brand virality. Let's take a look at the two main methods your Brand can leverage on TikTok Challenges
TikTok Marketing
Why is TikTok Analytics Important, and How to Use it
Whether you're a TikToker, a brand or an advertiser, you need to quantify the engagements earned on your TikTok Profile to understand what content works and what doesn’t. This is especially important since TikTok uses machine learning to algorithmically decide what videos to showcase in every users’ TikTok feed. Such algorithms are driven by data from numbers and figures, and that is why understanding your content’s performance metrics is crucial to successful social media growth on TikTok.
Social Media Marketing
3 Reasons Why You Need to Research Your Content Strategy
In this era of crowded digital landscapes that are flooded with content from every direction every day, having a sharp data-driven content strategy that can slice through the noise to reach target audiences is as crucial as ever. In that spirit, the best but most often overlooked must-do is the simplest task: Content Research
Instagram Marketing
Analisa.io vs Iconosquare: the Battle of Instagram Analytics Tools
To help the Brands and Agencies understand their target audiences better, there are several Instagram Analytic Tools out there such as Analisa.io, Iconosquare, Sprout Social, and Hootsuite, that provide rich analytics and insights, but which one is the right one for you? In this article we take a deep-dive to compare the two social analytics that focus more on Instagram versus other social channels: Analisa.io and Iconosquare.