TikTok is Boosting Music Demand Before It's Even Released
TikTok Marketing

TikTok is Boosting Music Demand Before It's Even Released

Toosie Slide has recently become the latest TikTok trend, with the app’s front liners such as Addison Rae and Justin Bieber and 1.2 million other users dancing to the song.

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TikTok to Host The First-Ever 48-Hour Livestream Global Music Festival
TikTok Marketing

TikTok to Host The First-Ever 48-Hour Livestream Global Music Festival

After its astonishing surge of user activities over the past month, TikTok has yet again proven itself as the leading digital culture catalyst by hosting a Livestream music festival throughout 17 to 19 April 2020, for 48 hours straight.

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Getting Started on TikTok Analytics With TikTok Pro
TikTok Marketing

Getting Started on TikTok Analytics With TikTok Pro

Are you using TikTok as one of your marketing efforts? Measuring content performances and engagement rate key, but do you already know how? Let's take a closer look at the analytics features on your TikTok mobile application to get you started on getting actionable insights to improve your TikTok growth.

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Guide on How Small Businesses Can Get Started on TikTok
TikTok Marketing

Guide on How Small Businesses Can Get Started on TikTok

By now, who hasn’t heard of TikTok. The platform has over 800 million active users and 1 million video views per day. With those number of users, TikTok is now the new “darling” for marketers to promote products and brands. But how can small businesses create marketing strategies on TikTok? Here is a quick guide to begin: 

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5 Reasons You Should Maximize Social Media Growth in This Economy
Instagram & TikTok Marketing

5 Reasons You Should Maximize Social Media Growth in This Economy

The global pandemic of COVID-19 has taken the economy to a downturn. What does that mean for your business?

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TikTok Hires 10,000 New Jobs and Pledges $385 Million for COVID-19
TikTok Marketing

TikTok Hires 10,000 New Jobs and Pledges $385 Million for COVID-19

While majority of businesses across the world are freezing new hires, laying off workers, and preserving financial capital, TikTok is doubling down on building its workforce to expand aggressively with an ambitious goal to compete with Alibaba’s headcount.

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9 TikTok Influencers You Need to Follow to Get Started
TikTok Marketing

9 TikTok Influencers You Need to Follow to Get Started

Why reinvent the wheel figuring out how to do influencer marketing on TikTok? The best way to get up to speed with TikTok and its fast-growing influencer marketing ecosystem is by following the top influencers to get your thumb on the pulse of trending social content, and the TikTok stars creating them.

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COVID-19 Causes 20% Surges in Time Spent on TikTok and Gaming & Social Apps
TikTok Marketing

COVID-19 Causes 20% Surges in Time Spent on TikTok and Gaming & Social Apps

According to reports by App Annie, while global public and private sector players are urging citizens to social distance amidst the widespread COVID-19 pandemic, users are retreating to their homes and flooding the digital realm for either entertainment or productivity solutions to manage day-to-day work.

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YouTube’s logical challenge to TikTok with Shorts
TikTok Marketing

YouTube’s logical challenge to TikTok with Shorts

Once regarded as a pioneer, YouTube now attempts to adapt to social trends faster by learning from other fast-growing social media platforms.  YouTube is reportedly developing a new product called “Shorts” to compete directly against TikTok in mobile short-form videos, which leverages user-generated content that can be uploaded and edited directly on users’ mobile apps.

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