Instagram Marketing
How to Grow Instagram Followers Organically
After almost a decade of being present, Instagram has changed its algorithm many times, making it more challenging for business profiles to gain followers. It often becomes tempting to employ short cuts such as buying followers, using bots to generate like, and automating engagement using a third-party app - which ultimately would be detrimental in the long-run.
Instagram Marketing
How to Instagram Livestream to Build Your Brand
Global lockdowns from COVID-19 have not only caused spikes in traffic and engagement on social media platforms like Instagram but also fundamentally changed user behaviors and platform interactions. Since more users are consuming content from indoor environments with stable internet connections, Livestream adoption has noticeably accelerated, with Instagram Live seeing a 70% increase in views in recent months from the United States.
Instagram Marketing
6 Common Instagram Hashtag Mistakes and How to Fix Them
Hashtags are undoubtedly one of the most important elements of social media marketing. Studies show that by just adding one additional hashtag, you can increase your discoverability by up to 12.5%.
Instagram Marketing
How to Boost Sales with Influencer Marketing on Instagram
Despite the social media impact of COVID-19, research has shown that the influencer marketing industry will continue to grow at breakneck speeds in 2020. This shows the vote of confidence marketers have towards influencer marketing as a key channel to spend marketing budgets to achieve business objectives, ranging from building brand awareness to sales conversions.
TikTok Marketing
How to be a TikTok Influencer
Content creation is a challenging career as it requires multiple skill sets in creativity, content production, and marketing strategy. Especially so on TikTok, where you have to strike a balance between being authentic and aggressively marketing yourself.
TikTok Marketing
How to Analyze TikTok Marketing Campaigns
Social media campaigns are defined by a set of long-term strategies and short-term tactics integrated to achieve certain objectives through social activities. This often includes rigorous content creation, influencer partnerships, or even hiring music creators to amplify existing content.
TikTok Marketing
4 Steps to Plan TikTok Marketing Campaigns
TikTok is home to a large number of Generation Z, and also a growing platform of millennials. Each generation has its own group of audience with unique inclinations for content and products. Therefore, "who" and "how" you are going to reach them should be the first step in your campaign planning journey.
TikTok Marketing
5 Ways to Grow TikTok Followers
Every marketers’ goal on any social media would be to have a large and growing loyal fanbase. This means having to constantly engage audiences, while pushing to grow followers within and beyond existing target audiences.
TikTok Marketing
5 TikTok Marketing Facts Every Marketer Needs to Know
A relatively new social media platform may be daunting for marketers and advertisers to invest their money in. Perhaps, you have even heard doubts about the profitability of TikTok. But fret not, understanding why marketing on TikTok will not be a loss of investment can come in these 5 simple facts. If done correctly, it may even get the opposite.