8 Most Followed TikTok Brands
TikTok Marketing

8 Most Followed TikTok Brands

Achieving sustainable success on TikTok is often marked with a high number of followers. Followers are the first to see your posts, campaigns, and engage with them. As a brand, you might want to learn how to grow followers organically from these most-followed brands that have found consistent social media success and growth on TikTok

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How to TikTok Livestream for Brands
TikTok Marketing

How to TikTok Livestream for Brands

Although TikTok is most popularly known for engaging short-form content, the Bytedance-owned social media platform is also chasing similar engagement success in longer-form content by pushing livestreams into the mainstream for users and businesses. 

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 5 Top TikTok Music Influencers
TikTok Marketing

5 Top TikTok Music Influencers

TikTok, with its astonishing growth as a social media platform among Millennials and Generation Z, has contributed a significant boost to the success of many music artists.

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4 Top TikTok Influencer Campaigns in The United States
TikTok Marketing

4 Top TikTok Influencer Campaigns in The United States

In the competitive social media marketing age, influencers are often the key success factor for brands to launch campaigns that cut through the digital noise to create viral phenomena on TikTok.

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How to Grow Instagram Followers Organically
Instagram Marketing

How to Grow Instagram Followers Organically

After almost a decade of being present, Instagram has changed its algorithm many times, making it more challenging for business profiles to gain followers. It often becomes tempting to employ short cuts such as buying followers, using bots to generate like, and automating engagement using a third-party app - which ultimately would be detrimental in the long-run.

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How to Instagram Livestream to Build Your Brand
Instagram Marketing

How to Instagram Livestream to Build Your Brand

Global lockdowns from COVID-19 have not only caused spikes in traffic and engagement on social media platforms like Instagram but also fundamentally changed user behaviors and platform interactions. Since more users are consuming content from indoor environments with stable internet connections, Livestream adoption has noticeably accelerated, with Instagram Live seeing a 70% increase in views in recent months from the United States.

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6 Common Instagram Hashtag Mistakes and How to Fix Them
Instagram Marketing

6 Common Instagram Hashtag Mistakes and How to Fix Them

Hashtags are undoubtedly one of the most important elements of social media marketing. Studies show that by just adding one additional hashtag, you can increase your discoverability by up to 12.5%.

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How to Boost Sales with Influencer Marketing on Instagram
Instagram Marketing

How to Boost Sales with Influencer Marketing on Instagram

Despite the social media impact of COVID-19, research has shown that the influencer marketing industry will continue to grow at breakneck speeds in 2020. This shows the vote of confidence marketers have towards influencer marketing as a key channel to spend marketing budgets to achieve business objectives, ranging from building brand awareness to sales conversions.

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How to be a TikTok Influencer
TikTok Marketing

How to be a TikTok Influencer

Content creation is a challenging career as it requires multiple skill sets in creativity, content production, and marketing strategy. Especially so on TikTok, where you have to strike a balance between being authentic and aggressively marketing yourself.

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