4 Top TikTok Influencer Campaigns in The United States
TikTok Marketing

4 Top TikTok Influencer Campaigns in The United States

In the competitive social media marketing age, influencers are often the key success factor for brands to launch campaigns that cut through the digital noise to create viral phenomena on TikTok.

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How to Grow Instagram Followers Organically
Instagram Marketing

How to Grow Instagram Followers Organically

After almost a decade of being present, Instagram has changed its algorithm many times, making it more challenging for business profiles to gain followers. It often becomes tempting to employ short cuts such as buying followers, using bots to generate like, and automating engagement using a third-party app - which ultimately would be detrimental in the long-run.

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How to Instagram Livestream to Build Your Brand
Instagram Marketing

How to Instagram Livestream to Build Your Brand

Global lockdowns from COVID-19 have not only caused spikes in traffic and engagement on social media platforms like Instagram but also fundamentally changed user behaviors and platform interactions. Since more users are consuming content from indoor environments with stable internet connections, Livestream adoption has noticeably accelerated, with Instagram Live seeing a 70% increase in views in recent months from the United States.

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6 Common Instagram Hashtag Mistakes and How to Fix Them
Instagram Marketing

6 Common Instagram Hashtag Mistakes and How to Fix Them

Hashtags are undoubtedly one of the most important elements of social media marketing. Studies show that by just adding one additional hashtag, you can increase your discoverability by up to 12.5%.

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How to Boost Sales with Influencer Marketing on Instagram
Instagram Marketing

How to Boost Sales with Influencer Marketing on Instagram

Despite the social media impact of COVID-19, research has shown that the influencer marketing industry will continue to grow at breakneck speeds in 2020. This shows the vote of confidence marketers have towards influencer marketing as a key channel to spend marketing budgets to achieve business objectives, ranging from building brand awareness to sales conversions.

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How to be a TikTok Influencer
TikTok Marketing

How to be a TikTok Influencer

Content creation is a challenging career as it requires multiple skill sets in creativity, content production, and marketing strategy. Especially so on TikTok, where you have to strike a balance between being authentic and aggressively marketing yourself.

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How to Analyze TikTok Marketing Campaigns
TikTok Marketing

How to Analyze TikTok Marketing Campaigns

Social media campaigns are defined by a set of long-term strategies and short-term tactics integrated to achieve certain objectives through social activities. This often includes rigorous content creation, influencer partnerships, or even hiring music creators to amplify existing content.

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4 Steps to Plan TikTok Marketing Campaigns
TikTok Marketing

4 Steps to Plan TikTok Marketing Campaigns

TikTok is home to a large number of Generation Z, and also a growing platform of millennials. Each generation has its own group of audience with unique inclinations for content and products. Therefore, "who" and "how" you are going to reach them should be the first step in your campaign planning journey. 

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5 Ways to Grow TikTok Followers
TikTok Marketing

5 Ways to Grow TikTok Followers

Every marketers’ goal on any social media would be to have a large and growing loyal fanbase.  This means having to constantly engage audiences, while pushing to grow followers within and beyond existing target audiences.

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