5 Ways Instagram Influencers Can Help Grow Your Brand

5 Ways Instagram Influencers Can Help Grow Your Brand

The term “influencer marketing” gets thrown around a lot these days, and it feels like it’s the new kid on the block. But in reality, brands paid more than $1 billion last year for influencer campaigns. Also, the idea of using popular or famous people to promote products has been around since the 1940s.

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Nothing to See Here? Social Media Marketing for Businesses That Aren't Photogenic

Nothing to See Here? Social Media Marketing for Businesses That Aren't Photogenic

Social media is inherently visual. In order to properly utilize social platforms as effective marketing channels, a company must be capable of delivering content in an easily digestible and attractive way. In today’s market, images are the number one consumed medium.

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How This Instagram Influencer Made More Than $4 Million in Sales — In Just One Day

How This Instagram Influencer Made More Than $4 Million in Sales — In Just One Day

The woman who’s been called the “future of fashion” has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop.

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Understanding Influencer Marketing And Why It Is So Effective
Technology

Understanding Influencer Marketing And Why It Is So Effective

Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the tactic than ever before. As a digital agency that is constantly looking for ways to give our clients an advantage, we recommend and implement influencer marketing as part of a cohesive digital marketing plan to help get brands on the map. More and more, we are seeing our clients shift focus to influencer marketing to propel their brand through social media.

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How To Move Social Media Followers Into Your Marketing Automation Funnel (Without Being Spammy!)
Technology

How To Move Social Media Followers Into Your Marketing Automation Funnel (Without Being Spammy!)

Social media is used for just about everything these days. Why not use it for gathering sales leads? When you use your social media leads for your marketing automation methods, you can convert your fans into customers by building a social media marketing funnel. And, most importantly, you don’t have to produce automation tasks that look like spam! By following these tips, you can generate leads in a personal and realistic way.

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How Instagram Analytics Can Help Boost ROI in 2019
Technology

How Instagram Analytics Can Help Boost ROI in 2019

Understanding the algorithm is key. Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business’ marketing strategy. But many brands don’t maximize on all this information or use it strategically when it comes to growing their business online.

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 China’s WeChat is the latest to get Snap-like ‘Stories’
Technology

China’s WeChat is the latest to get Snap-like ‘Stories’

WeChat, the Chinese messaging giant with more than 1 billion monthly active users around the world, just added a Snap-like ephemeral video feature as part of its biggest overhaul since 2014. The revamp comes as Tencent, which owns stakes in Snap, sees increasing rivalry from up-and-comers like video app TikTok and news app Jinri Toutiao.

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Snapchat takes on TikTok with launch of Lens Challenges
Technology

Snapchat takes on TikTok with launch of Lens Challenges

Snapchat is looking to increase user engagement with the app with the launch of a new feature called Lens Challenges. Users can opt to participate in the challenges by creating a snap with a Lens that’s themed to a particular song, dance, holiday, event and more, the company explains.

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Instagram is testing ‘creator’ accounts with special features for influencers
Technology

Instagram is testing ‘creator’ accounts with special features for influencers

Facebook-owned Instagram is reportedly trialing a new type of account for content creators with large audiences on its platform, according to Hollywood Reporter.The new account – currently being tested by a small group of users – grants access to insights about follows and unfollows, as well as the ability to filter direct messages from different groups of followers (such as brands and IRL friends). It also adds a more flexible way to control how others can contact them.

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