More small firms are analyzing social media and analytics to spot trends

More small firms are analyzing social media and analytics to spot trends

Clues for identifying the next big thing come in many forms, if business owners know where to look. When small-business owners want to divine what consumer spending trends will be months from now, their methods can be as sophisticated as internet analytics or as basic as plain old intuition.

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Instagram Has A New Ad Format For Branded Content

Instagram Has A New Ad Format For Branded Content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.

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How To Reach & Grow Right Audience On Instagram

How To Reach & Grow Right Audience On Instagram

No one was born with an audience. We all create them and along the way, grow or lose them. Reaching the right audience on Instagram is not as hard as many think. At least, when you are not using hashtags, Oh, it is also not as easy as it sounds. There are a few measures you need to take to reach the right audience.

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How to Write Instagram Captions That Improve Engagement
Technology

How to Write Instagram Captions That Improve Engagement

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act.

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Leverage Instagram Stories for Your Restaurant
Technology

Leverage Instagram Stories for Your Restaurant

As of June 2018, Instagram had more than one billion active users, 78 million of them in the U.S. If there is one social media platform you should pay attention to, that’s definitely the one.

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Instagram May Soon Allow You To Make Your Collections Public
Technology

Instagram May Soon Allow You To Make Your Collections Public

Recent reports indicate that Instagram is working on a feature that brings it head-on with Pinterest – the ability to make Collections public.

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Still Not Sold on Instagram Stories? Here's Why You Need to Use Them in 2019
Technology

Still Not Sold on Instagram Stories? Here's Why You Need to Use Them in 2019

Struggling to build a strong social media presence as an entrepreneur or brand? Here's why Instagram Stories could be the key--plus, how to get started.

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THE FUTURE OF INSTAGRAM FACE FILTERS IS GLOSSY, METALLIC, AND SURREAL
Technology

THE FUTURE OF INSTAGRAM FACE FILTERS IS GLOSSY, METALLIC, AND SURREAL

Influencers have been posing with them in Stories, like the model Teddy Quinlivan and musicians iLoveMakonnen and Rosalía, and filter creators say their followings are growing because of it. Snapchat’s puppy dog filter may have started the face filter trend and become a meme unto itself, but now Instagram’s creators are moving filter design forward with a less cutesy look and more of a futuristic art kid vibe, often covered in gloss.

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Creators on Instagram and other platforms made nearly $7 billion, study says
Instagram Marketing

Creators on Instagram and other platforms made nearly $7 billion, study says

Creators in the U.S. are earning more than ever on internet platforms like Instagram, YouTube, and Tumblr — nearly $7 billion, according to a new study.

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