Brands Shouldn’t Ignore the Influence of Instagram in China
Instagram influencers represent a channel to a niche, globally minded Chinese audience that is tuned-in the latest happenings outside of China’s fashion ecosystem. Photo: Shutterstock
Instagram Is Now a Surprisingly Effective Startup Incubator--but It Comes With a Price
In a male-dominated startup world, women with devoted social followings can gain an advantage--but it's a double-edged sword.
The Instagram Aesthetic Is Over
The look made famous by the platform just doesn’t resonate anymore.
Technology
The Future of Shopping Is Already Happening in China
Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers.
Technology
Op-Ed | The Truth About Micro-Influencers
Is small the new big when it comes to influence? The fascination with micro-influencers has certainly been captivating brands and media alike over the last few years, culminating in the emergence of nanoinfluencers late last year.
Technology
Importance of Social Media & Marketing in the Events Industry
By creating innovative ways to reach out to the audience, social media has forced the events industry to evolve and think out of the box to bring bigger and better events for audiences
Social Media Marketing
3 Key Benefits of Digital Marketing for Small Businesses
Digital marketing is becoming the mainstream tool of conducting marketing strategy. In today’s highly digitally and advanced accelerated world, traditional and digital marketing is rapidly becoming obsolete. The way brands exchange communication with consumers and promote their products and services has been dramatically revolutionized ever since digital marketing rose to the surface. In a recent […]
Technology
Instagram Might Cut Out Like Counts
Instagram may be adjusting the way users view likes, Fast Company reports.
Social Media Marketing
Infographic: 15 Mistakes That Could Tank Your Social Media Strategy
There are so many ways to underserve your audience on social. You can expect everything to “go viral” without deciding on a strategy, or you can post at the same time across every platform.