What does the future hold for Instagram influencers?
Traditional careers are over: now kids want to be YouTubers or Instagrammers. But, what does the future of influencing look like?
12 Social Media Engagement KPIs That Matter
These certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider.
Facebook plans new products as Instagram Stories hits 500M users/day
Roughly half of Instagram’s 1 billion users now use Instagram Stories every day. That 500 million daily user count is up from 400 million in June 2018. 2 million advertisers are now buying Stories ads across Facebook’s properties.
Technology
New York cracks down on companies that sell fake followers
On Wednesday New York Attorney General Letitia James announced that her office had reached a settlement with Devumi, a company that made millions selling fake followers to unsuspecting customers.
Technology
Instagram’s e-commerce bet to take on Amazon, Flipkart, Google might be a long shot
Instagram is planning to compete against e-commerce biggies in India such as Amazon, and Flipkart even as Google too launched its shopping search feature last December. Facebook too had been testing the Indian e-commerce waters in the past.
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Amazon Ups Influencer Marketing Strategy
Amazon is ramping up its efforts in the influencer marketing space.
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Just How Worthy are Instagram Pods to Your Social Media Strategy
Effect of Instagram Pods for social media strategy.
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Guest Times: Using Instagram Analytics to boost ROI
The analytics that brands have access to on Instagram provides valuable insights about the audience, the success of the content and the effectiveness of the strategy.
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4 Ways to Grow an Authentic Instagram Following in 2019
Instagram offers entrepreneurs a highly intelligent algorithm -- but then it offers that algorithm to a lot of people: Thanks to a host of creative brands and businesses competing for your customers, you're probably finding it harder and harder to convince people to hit that "follow" button.