Billionaire Kylie Jenner Is the Future of Shopping
The cosmetics tycoon’s star will fade eventually, but it’s hard for the consumer giants to match a brand that reaches more than 100 million people.
Facebook is testing 'Watch Party' features on Instagram, too
The only thing better than watching great videos is hate-watching terrible ones while making jokes about them with friends. Facebook caught onto that idea with its Watch Party feature, and it might soon bring something similar to Instagram, according to code uncovered by reverse-engineering expert Jane Manchun Wong. A feature called "cowatch" could let you and others watch Instagram stories, videos, Instagram TV (IGTV) or other content in a similar way to Watch Party.
10 Ways to Translate Native Analytics Into Better Content
“Is there going to be math involved? Because I went into marketing so I wouldn’t have to do math.” Does this sound like you? Don’t worry. We won’t judge. Many marketers shy away from delving into analytics because it can seem overwhelming to look at metrics from the outside in. But remember - most new skills seem scarier than they are, and the best way to get through something new is simply to start.
Technology
Instagram is Working on a New Ad Unit for Sponsored Posts
Instagram is set to roll out a new ad format for sponsored posts published by influencers. AdAge reports the new format is called a “branded content ad,” and is part of a larger strategy to build formal partnerships between brands and creators.
Technology
More small firms are analyzing social media and analytics to spot trends
Clues for identifying the next big thing come in many forms, if business owners know where to look. When small-business owners want to divine what consumer spending trends will be months from now, their methods can be as sophisticated as internet analytics or as basic as plain old intuition.
Technology
Instagram Has A New Ad Format For Branded Content
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.
Technology
How To Reach & Grow Right Audience On Instagram
No one was born with an audience. We all create them and along the way, grow or lose them. Reaching the right audience on Instagram is not as hard as many think. At least, when you are not using hashtags, Oh, it is also not as easy as it sounds. There are a few measures you need to take to reach the right audience.
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How to Write Instagram Captions That Improve Engagement
Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act.
Technology
Leverage Instagram Stories for Your Restaurant
As of June 2018, Instagram had more than one billion active users, 78 million of them in the U.S. If there is one social media platform you should pay attention to, that’s definitely the one.