In today’s social-influencer driven landscape, the coveted blue “verified” checkmark found on Facebook, Twitter, and Instagram provides not only street-cred to your base of followers, but gives your posts a seal of authenticity and legitimacy from the platform.
In today’s competitive business climate, it has become increasingly hard to cut through the noise. Consumers have started to ignore online ads and consider them a nuisance, prompting many brands to take advantage of different means and tools to get noticed online.
Short-form video app TikTok, the fourth most downloaded app in the world as of last quarter, is working on several new seemingly Instagram-inspired features — including a Discover page, a grid-style layout similar to Instagram Explore, an Account Switcher and more.
Instagram is taking a more active role in stamping out anti-social and concerning behavior on its platform, introducing new tools - and even removing post like counts - in order to focus on user well-being.
Do you remember the television ads of yesteryear, where the volume was slightly higher and “Big Al” shouted out the best deals on his used cars in an attempt to get your attention? Well, thumb-stopping ads on social media are today’s equivalent tactic.
Now more than ever, workplace protocol includes posting on social media about your new job, promotions, the success of your business venture, your graduation, awards won, favorable media coverage, or any of your other major projects and milestones. But be careful—the emotional highs of sharing positive news can lower your contentment with your daily work life or lead you toward flashy but misaligned opportunities.
It’s all too easy to let your living room become a prime dumping ground. You know what we mean: the piles of unopened mail on the coffee table, toys overflowing from their bins, laundry half-folded—and the list goes on and on. Do we really need to describe this? No. But we can help.
"potential partners will “likely require more back-end reporting from influencers before moving forward with campaign offers (since it will no longer be outwardly visible) but other than that, I don’t foresee it having a huge impact on how much money influencers make and their ability to partner with brands.”"
Instagram’s test of hiding “likes” on posts just expanded to more markets around the globe. For influencers, or individuals who work with brands to promote services or products on social media, this will likely mean a continued shift away from “vanity metrics” — such as likes or follower counts — and a focus on actual sales.
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