Stop The Scroll: Four Tips For Creating Thumb-Stopping Social Media Ads

Do you remember the television ads of yesteryear, where the volume was slightly higher and “Big Al” shouted out the best deals on his used cars in an attempt to get your attention? Well, thumb-stopping ads on social media are today’s equivalent tactic.

5 Things You Need To Know Before Making Work-Related Announcements On Social Media

Now more than ever, workplace protocol includes posting on social media about your new job, promotions, the success of your business venture, your graduation, awards won, favorable media coverage, or any of your other major projects and milestones. But be careful—the emotional highs of sharing positive news can lower your contentment with your daily work life or lead you toward flashy but misaligned opportunities.

The Week's Most Popular Living Room Decor on Instagram—and How to Steal the Look

It’s all too easy to let your living room become a prime dumping ground. You know what we mean: the piles of unopened mail on the coffee table, toys overflowing from their bins, laundry half-folded—and the list goes on and on. Do we really need to describe this? No. But we can help.

Technology

Could a New Instagram Policy On Likes Put a Dent in All Those Service Ads You See?

"potential partners will “likely require more back-end reporting from influencers before moving forward with campaign offers (since it will no longer be outwardly visible) but other than that, I don’t foresee it having a huge impact on how much money influencers make and their ability to partner with brands.”"

Technology

As Instagram Tests Its ‘Like’ Ban, Influencers Will Have to Shift Tactics to Make Money

Instagram’s test of hiding “likes” on posts just expanded to more markets around the globe. For influencers, or individuals who work with brands to promote services or products on social media, this will likely mean a continued shift away from “vanity metrics” — such as likes or follower counts — and a focus on actual sales.

Technology

How Brands Leverage Consumer Engagement & Brand Advocates

In today’s digital-driven era, consumers have gained momentum to drive forward the promotion of the brand. It’s not just about putting forth the brand's message to the consumer anymore.