YouTube and Instagram Battling to Become Brands' Top Choice for Social Media Marketing

YouTube and Instagram Battling to Become Brands' Top Choice for Social Media Marketing

Several brands and marketers are now promoting their products and services on Social Media platforms and considering Social Media’s impressive growth over the last few years, we can’t blame them!

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Instagram IGTV Now Supports Landscape Videos

Instagram IGTV Now Supports Landscape Videos

Creators can now upload longform content shot in a landscape format.

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Snapchat's Working on New Music Rights Deals to Enable Users to Add Songs to Their Snaps

Snapchat's Working on New Music Rights Deals to Enable Users to Add Songs to Their Snaps

As TikTok slowly encroaches on its 'cool kids' turf, Snapchat is reportedly looking to establish new rights deals with major music labels, which would enable Snap users to add popular songs to their snaps.

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With Pepsi’s AR filters, Instagram is coming for Snapchat (again)
Technology

With Pepsi’s AR filters, Instagram is coming for Snapchat (again)

Instagram’s next attempt to overshadow Snapchat is here — well, almost.

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New Research Shows the Average Rates that Influencers Charge for Sponsored Posts
Technology

New Research Shows the Average Rates that Influencers Charge for Sponsored Posts

Influencer marketing has become a key digital advertising option in recent times, with the rise of Instagram, in particular, driving increased demand for more specialized content expertise.

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15 Steps To Consider When Sharing Company News On Social Media
Technology

15 Steps To Consider When Sharing Company News On Social Media

While many companies use social media for marketing purposes, social media channels can also be the quickest way to spread news and updates about a company as well. But because of the wildfire nature of social media sharing, company news announcements must be handled very carefully to make sure they don’t send the wrong message.

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9 MISTAKES YOU’RE MAKING ON YOUR INSTAGRAM AND HOW TO FIX THEM BY INSTASIZE
Technology

9 MISTAKES YOU’RE MAKING ON YOUR INSTAGRAM AND HOW TO FIX THEM BY INSTASIZE

If you’ve taken the time to click on this article you already likely know what Instagram is and how big of an impact it can have on any marketing campaign. But are you using it to its highest potential? That takes not only skill and strategy but an intimate understanding of how Instagram works and what the trends and norms are.

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Private contact data of millions of Instagram users was reportedly exposed
Social Media Marketing

Private contact data of millions of Instagram users was reportedly exposed

Facebook is investigating a report that claims the private contact data for millions of the influencers, brands, and celebrities who use the company’s Instagram subsidiary has been exposed online.

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How to achieve the best ROI when working with influencers
Technology

How to achieve the best ROI when working with influencers

The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge.

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