As noted recently by Instagram chief Adam Mosseri, a key aim for Intagram is to create a platform where all users feel safe to express whatever they want, without the fear of criticism, negative comments, or indeed, cyberbullying.
eCommerce seems like the next logical step for Instagram, with the platform slowly but surely adding in new features and options which encourage shopping in-app, providing new functionality for users, and new opportunities for businesses to get more out of their Insta presence.
In order for Instagram to maintain its current engagement levels, and keep pushing platform growth, it needs to maintain a connection with prominent creators, and ensure that they're able to get all they want out of the platform's tools.
With Stories use on the rise, and more brands looking at how to incorporate Stories into their digital marketing strategies, Instagram recently published a new set of tips from Vice Media, providing some insight into how Vice has used Stories to form stronger connection with its audience.
Instagram will restrict people under the age of 18 from seeing posts that promote weight loss products or types of cosmetic surgery as part of a new policy that targets a rapidly growing and controversial sect of influencer marketing.
Facebook has officially released a new update for its Creator Studio which lets business account holders schedule their Instagram posts and IGTV broadcasts up to six months in advance.
If names like Pewdiepie, who is currently worth $30 million, and David Dobrik a 23-year-old currently worth about $7 million, are unfamiliar to you – read this post to learn why and how you can work with influencers to boost your own brand with millennials and Gen Z.
Digital branding is my primary focus these days, and that means helping clients get past their resistance to social media.
Are you looking for ways to improve your social media strategy? Want to create better social media posts that generate engagement with your followers?
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