Do Social Stories Have a Place in B2B Marketing?
The growth of social media stories is given in the B2C world, but how can B2B marketers leverage stories to enhance their marketing mix and drive leads? In this article, Anudit Vikram, SVP of Audience Solutions at Dun & Bradstreet, discusses why stories are now important to B2B marketers, how they can be incorporated into their marketing mix, and the roles data and analytics play in maximizing their value.
Instagram Content: A Focus on Quality Over Quantity
As Instagram continues to develop, an increase in the quality of content will prevail, benefitting brands, users and the influencer marketing industry.
How Artificial Intelligence Can Help Social Influencer Marketing
Social influencer marketing has continued to grow at a rapid pace over the last few years. Sponsored posts on Facebook, for example, generated a total of 1 billion likes in 2018 alone. This clearly shows that social influencer marketing has the potential to help brands create visibility and social media engagement. However, even with these successes, a lot of experts agree that there’s still room to do more. This is why AI is finding new applications in social influencer marketing campaigns. AI is a new facet in our technology and it’s changing many sectors for the better.
Technology
Social Media Habits That Will Help Your Brand Thrive
Virality doesn’t happen by accident. Clever witticisms and funny GIFs that make the rounds succeed because the people behind them study the best ways to get themselves noticed. If you want to enjoy the same success, you need to practice the same good habits.
Technology
How Instagram Replaced the Contacts List
The app has become the default way to connect with new friends, dates, or business contacts.
Technology
Instagram's New Shopping Feature Makes It A Digital Mall
The mall of the future is not a sprawling metropolis of stores, punctuated by the occasional soft pretzel stand and megaplex movie theater, but a platform on your phone.
Technology
How to Add a Link to Your Instagram Story
Having linkable Instagram stories are a great way to promote products and services on your website.
Technology
The Most Influential Companies on Social Media Listen to Their Followers
Social media gives businesses that otherwise have a hard time finding their voice a place to experiment.
Technology
Your token Instagram influencer
Something I noticed during my first month at Columbia was the Instagram presence—not just the University’s accounts but also our personal accounts. By the end of first semester, I was recognizing Columbia students whom I hadn’t even met yet from my Explore feed with almost 100 percent accuracy from just the one picture. I can’t say if anyone else has experienced the same thing but it still baffles me.