Influencer Marketing Trends in 2020
Social Media Marketing

Influencer Marketing Trends in 2020

Aside from the growing technology innovation and consumption, 2020 and the events in it have created a cultural shift in many aspects, including in social media marketing. This year we are greatly impacted by the COVID-19 pandemic, which put a halt on social media-associated activities including traveling, social events, and many leisure activities that are now deemed too risky to do.

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Why TikTok and Instagram are The Best Platforms for Affiliate Marketing
Affiliate Marketing

Why TikTok and Instagram are The Best Platforms for Affiliate Marketing

Affiliate marketing may not be as highly associated with social media as influencer marketing, but it is an attractive commercial opportunity that should be tapped into.

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How to Use TikTok for Affiliate Marketing
Affiliate Marketing

How to Use TikTok for Affiliate Marketing

Affiliate marketing is one of the many ways you can monetize your social media platform. The idea is to be discovered through organic search to minimize cost and maximize results. TikTok is now one of the best platforms for organic reach as they have an increasingly high number of active users. TikTok gives several opportunities for your affiliate marketing business, and if you are just starting out here are ways to get started.

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4 Tips for User-Generated-Marketing (UGC) on TikTok
TikTok Marketing

4 Tips for User-Generated-Marketing (UGC) on TikTok

Customer advocacy is one of the best and effective ways to maximize organic reach and generate virality. By relying on customers and their followers, brands are able to optimize their budget and time on social media campaigns to maximize impact.

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3 Benefits of Launching an Instagram Shop and going into Social Commerce
Instagram Marketing

3 Benefits of Launching an Instagram Shop and going into Social Commerce

Having an Instagram Shop is not just an additional marketing step or an optional strategy for your brand. It has real benefits that could significantly boost your performance if done well and accompanied by strategic Instagram tactics.

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5 Instagram Reels Features You Need to Know
Instagram Marketing

5 Instagram Reels Features You Need to Know

In order to keep up with social trends, it is important that businesses not only quickly experiment on new social media formats like Instagram Reels but also methodically integrate them into a cohesive social media strategy based on its unique features.

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5 Successful Brands on Instagram Reels
Instagram Marketing

5 Successful Brands on Instagram Reels

Instagram Reels that was just launched this month is the newest addition to the social media world. Although it has only been launched in 50 countries, global brands are quick to jump on the bandwagon to gain an early mover advantage for social media reach and engagement.

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How to Use Instagram Reels for Influencers and Businesses
TikTok Marketing

How to Use Instagram Reels for Influencers and Businesses

Instagram Reels, aiming to compete with TikTok, may be new to the market. But just like it was with TikTok, we shouldn’t overlook it to stay relevant in our social media presence.

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Instagram Reels: 4 Features You Need to Know
TikTok Marketing

Instagram Reels: 4 Features You Need to Know

Instagram Reels, which is Instagram’s 15-second music-filled video feature in response to TikTok, has officially launched alongside Instagram Live and Boomerang, where users can access richer editing tools to create videos in fresh formats like those in TikTok’s popularly dynamic and personalized feeds. 

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