How Small Businesses Can Benefit from Social Commerce on Instagram
Social Media Marketing

How Small Businesses Can Benefit from Social Commerce on Instagram

Social media has opened many doors for entrepreneurial endeavors. It has created a massive impact on the way we listen and connect to our audience in a way that boosts sales. Nowadays, social media has evolved to a digital storefront, a platform where people can do everything from viewing a product for the first time to paying for its purchase. This new revolution of social media that enables direct purchases is known as social commerce.

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Social Commerce Facts To Know Before Selling on Social Media
Instagram & TikTok Marketing

Social Commerce Facts To Know Before Selling on Social Media

Social media platforms have been the backbone for digital marketing for several years, but most recently, it has gradually transformed from a marketing channel into a platform for commerce, also known as social commerce. Social media users in many parts of the world can finally discover, browse, and purchase products or services without ever leaving their social media app.

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5 TikTok Statistics that Marketers Need to Know
TikTok Marketing

5 TikTok Statistics that Marketers Need to Know

If you are still considering starting a TikTok profile for your brand or are still new to the fast-growing short-form video app, we recommend getting acquainted with the impact that TikTok’s 2 billion downloads is having on social media users, businesses, and the digital community at large. 

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The Power of Educational Content on TikTok
TikTok Marketing

The Power of Educational Content on TikTok

From social and political movements that prompted a threat of TikTok ban in the US to simple how-to tutorials or fun facts by TikTok's influencers, educational and informative content has consistently performed well on the fast-growing socialapp. In fact, educational content is so popular that TikTok has recently injected $15 million to build a content strand that will curate educational videos from across Europe.

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The Importance of User-Generated Content on TikTok
TikTok Marketing

The Importance of User-Generated Content on TikTok

User-generated content (UGC) is the term for content that is created by people or users, instead of brands or businesses, and typically implies an element of viral spreading by waves of users participating in the themed UGC.  UGC is at the heart of TikTok’s viral phenomenon, as the social app boasts its ability to democratize content creation and crown world-class creators out of everyday people. 

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Measuring Influencer Performance on TikTok: Engagement vs Followers
TikTok Marketing

Measuring Influencer Performance on TikTok: Engagement vs Followers

On deciding which influencer to partner with, one of the first metrics that come to mind would usually be engagement and followers. Oftentimes, social media influencers have one but not the other, and as a brand, you need to determine strategically which type of influencers you want to partner with for your TikTok campaign. To do that, let’s try to break down the implications of the two.

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8 Most Followed TikTok Brands
TikTok Marketing

8 Most Followed TikTok Brands

Achieving sustainable success on TikTok is often marked with a high number of followers. Followers are the first to see your posts, campaigns, and engage with them. As a brand, you might want to learn how to grow followers organically from these most-followed brands that have found consistent social media success and growth on TikTok

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How to TikTok Livestream for Brands
TikTok Marketing

How to TikTok Livestream for Brands

Although TikTok is most popularly known for engaging short-form content, the Bytedance-owned social media platform is also chasing similar engagement success in longer-form content by pushing livestreams into the mainstream for users and businesses. 

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 5 Top TikTok Music Influencers
TikTok Marketing

5 Top TikTok Music Influencers

TikTok, with its astonishing growth as a social media platform among Millennials and Generation Z, has contributed a significant boost to the success of many music artists.

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