8 Ways Your Social Media Content is Annoying Your Audience

As marketers, we all tend to think that our content is always great. We provide value in a fun, memorable way, speaking to our audience in a manner that they enjoy.

Instagram Looks Set to Ramp Up its Efforts Against Apps Selling Likes and Followers

Given that influencer marketing has become such a prominent part of the Instagram eco-system, it comes as little surprise that the platform is now working to crack down on users who’ve purchased likes and followers in order to inflate their standing, and potentially profit from the same by pitching their perceived reach and relevance to unknowing brands.

Instagram Separates New Likes on Posts, Adds Unfollower Stats for Creator Accounts

Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same.

Technology

How To Leverage The Power Of Nano- And Micro-Influencers

"Influencer marketing" is a phrase that has been increasing in popularity among marketers in recent years. But while the word "influencer" has been a marketing buzzword recently, the concept of influencer marketing is not new by any means — it was introduced in the 1890s.