Billionaire Kylie Jenner Is the Future of Shopping

Billionaire Kylie Jenner Is the Future of Shopping

The cosmetics tycoon’s star will fade eventually, but it’s hard for the consumer giants to match a brand that reaches more than 100 million people.

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Facebook is testing 'Watch Party' features on Instagram, too

Facebook is testing 'Watch Party' features on Instagram, too

The only thing better than watching great videos is hate-watching terrible ones while making jokes about them with friends. Facebook caught onto that idea with its Watch Party feature, and it might soon bring something similar to Instagram, according to code uncovered by reverse-engineering expert Jane Manchun Wong. A feature called "cowatch" could let you and others watch Instagram stories, videos, Instagram TV (IGTV) or other content in a similar way to Watch Party.

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10 Ways to Translate Native Analytics Into Better Content

10 Ways to Translate Native Analytics Into Better Content

“Is there going to be math involved? Because I went into marketing so I wouldn’t have to do math.” Does this sound like you? Don’t worry. We won’t judge. Many marketers shy away from delving into analytics because it can seem overwhelming to look at metrics from the outside in. But remember - most new skills seem scarier than they are, and the best way to get through something new is simply to start.

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Instagram is Working on a New Ad Unit for Sponsored Posts
Technology

Instagram is Working on a New Ad Unit for Sponsored Posts

Instagram is set to roll out a new ad format for sponsored posts published by influencers. AdAge reports the new format is called a “branded content ad,” and is part of a larger strategy to build formal partnerships between brands and creators.

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More small firms are analyzing social media and analytics to spot trends
Technology

More small firms are analyzing social media and analytics to spot trends

Clues for identifying the next big thing come in many forms, if business owners know where to look. When small-business owners want to divine what consumer spending trends will be months from now, their methods can be as sophisticated as internet analytics or as basic as plain old intuition.

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Instagram Has A New Ad Format For Branded Content
Technology

Instagram Has A New Ad Format For Branded Content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.

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How To Reach & Grow Right Audience On Instagram
Technology

How To Reach & Grow Right Audience On Instagram

No one was born with an audience. We all create them and along the way, grow or lose them. Reaching the right audience on Instagram is not as hard as many think. At least, when you are not using hashtags, Oh, it is also not as easy as it sounds. There are a few measures you need to take to reach the right audience.

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How to Write Instagram Captions That Improve Engagement
Technology

How to Write Instagram Captions That Improve Engagement

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act.

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Leverage Instagram Stories for Your Restaurant
Technology

Leverage Instagram Stories for Your Restaurant

As of June 2018, Instagram had more than one billion active users, 78 million of them in the U.S. If there is one social media platform you should pay attention to, that’s definitely the one.

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