Social Media Marketing
Instagram vs Facebook vs YouTube vs Twitter: Where Beauty Brands Spend The Most
It’s probably not shocking that Instagram captures the lion’s share of the beauty industry’s ad dollars.
How The New iPhone Camera Is Perfect For All Instagram Influencers
Camera phone technology has led to the democratization of creativity.
Want to Get More with Influencer Marketing? Here are 6 Ideas For You
Influencer marketing has already become an extremely popular form of marketing among brands. In fact, as of 2018, there were over 740 platforms focused on influencer marketing, which marked a major increase of over 320 platforms in just one year.
Technology
How To Win At Influencer Marketing
Influencer marketing isn't just about forced poses or perfect Instagram photos. Done thoughtfully, it can be a lucrative way to build brand awareness, generate buzz, and drive conversions.
Technology
Building Brand Success with Influencer Marketing
By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one of the most important areas in brand communications for many businesses.
Technology
Animal influencers earning big on social media
Dogs are fast becoming a marketers best friend with the growing industry of animal influencers earning thousands of dollars for posts on social media.
![5 Key Components of a Successful Influencer Marketing Strategy [Infographic]](https://www.pancommunications.com/uploads/2019/08/Screen-Shot-2019-08-15-at-2.29.32-PM.png)
Technology
5 Key Components of a Successful Influencer Marketing Strategy [Infographic]
With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into.
Social Media Marketing
The Top Ten Tips For Brands And Their Social Media Managers To Maintain A Successful Social Media Presence
Social media managers are kind of like journalists. They are expected to become experts in any one, trending area instantly. Yesterday was Facebook Live, today is Instagram Stories and tomorrow could be an entirely new platform.
Technology
How to Find the Right Social Media Influencer for Your Brand Campaign
But amongst thousands of influencers now floating about Twitter, Instagram, YouTube, and beyond, how does one go about finding the right social media ambassador (or ambassadors) for your brand or campaign? It all starts with understanding three things: