As marketers, we all tend to think that our content is always great. We provide value in a fun, memorable way, speaking to our audience in a manner that they enjoy.
Given that influencer marketing has become such a prominent part of the Instagram eco-system, it comes as little surprise that the platform is now working to crack down on users who’ve purchased likes and followers in order to inflate their standing, and potentially profit from the same by pitching their perceived reach and relevance to unknowing brands.
Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same.
"Influencer marketing" is a phrase that has been increasing in popularity among marketers in recent years. But while the word "influencer" has been a marketing buzzword recently, the concept of influencer marketing is not new by any means — it was introduced in the 1890s.
A potential forthcoming feature?
Spotify is testing its own version of Stories
Instagram is allowing influencers to sell items to users directly through their posts on the feed.
This new feature is set to roll out over the next few months.
Brands such as GS, Vogue and Elle USA will test tagging items in posts that can be bought through Instagram.