Did you recently get engaged? Great, I’ll be replying “💍😍” when you announce it on Instagram. Finish a big project at work and head out the door for a vacation? “🙏🙏.” A picture where you look cool but I have nothing substantive to contribute earns you a “😎😎😎.” Post a thirst trap? “🔥,” I’ll comment. (Perhaps a “💦” or two for good measure.)
Social media marketing is not as easy as just posting content regularly. It takes a lot more than that. And, that is precisely the reason why some brands do much better than others on social media.
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC as "any form of content, such as images, videos, text and audio, that have been posted by users on online platforms." But when we’re viewing this topic through a marketing lens, we can think of UGC as any content related to a brand that is voluntarily produced by its customers.
Why are people testing their kicking accuracy using bottle caps? Because they can. (Who knew?)
It's officially getting even easier to connect with your friends on the 'gram.
TechManch 2019 Celeb Talk got five creative influencers — writer Amish Tripathi, DJ Suketu, actor and RJ Vrajesh Hirjee, singer Dhvani Bhanushali and rapper Ranveer Allahabadia — to give insights on 'The State of Influencer Marketing & Way Ahead.' The session was moderated by Ankit Vengurlekar, editor, Tech 2.
Jake Gyllenhaal might be a relative newcomer to Instagram, but since joining at the end of last year he’s created some hilarious posts for his followers.
The coolest Instagram Stories features are less apparent than the filter gallery or gif stickers. In fact, most of them are hidden to the naked eye and require specific gestures or a dash of ingenuity to enable — and we're about to reveal our favorite ones.
Instagram wants you to buy clothes, slime and fit tea via its app. And its e-commerce plans don’t end there.
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