How Image Recognition Is Going to Improve Your Social Media Ads

How Image Recognition Is Going to Improve Your Social Media Ads

The technology may strike users as a bit creepy but it could be a big plus for you to zero in on the right customers.

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Big Advertisers and Social Media Form Alliance to Fight ‘Unsafe’ Content Online

Big Advertisers and Social Media Form Alliance to Fight ‘Unsafe’ Content Online

Procter & Gamble, Facebook and others tout the benefits of addressing hate speech and other problems together

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Instagram Adds New Way Of Fighting Account Hacks To Counter "Distressing Experience" Of Getting Profiles Stolen
Instagram Marketing

Instagram Adds New Way Of Fighting Account Hacks To Counter "Distressing Experience" Of Getting Profiles Stolen

A growing number of people report hackers taking over their accounts, changing their passwords and claiming their username. Such changes have historically been almost impossible to deal with, leaving users without access to their profiles.

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Amazon Spark, the retailer’s two-year-old Instagram competitor, has shut down.
Instagram Marketing

Amazon Spark, the retailer’s two-year-old Instagram competitor, has shut down.

Amazon’s two-year-old Instagram competitor, Amazon Spark, is no more.

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To stop copycats, Snapchat shares itself
Social Media Marketing

To stop copycats, Snapchat shares itself

Evan Spiegel has finally found a way to fight back against Mark Zuckerberg’s army of clones.

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Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses
Technology

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Once again, Snap has displayed its capacity for tapping into the zeitgeist, and launching industry-leading creative options.

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Instagram Lets Advertisers Promote Branded Content From Another Channel
Technology

Instagram Lets Advertisers Promote Branded Content From Another Channel

Retailers can create ads using organic posts from other channels that have branded content.

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How social media catalyzes purchases
Social Media Marketing

How social media catalyzes purchases

If you’re a business owner running a company, the importance of targeting and marketing to your consumer base on social media cannot be emphasized enough. Social media platforms directly influence purchasing decisions, with 74 percent of shoppers making buying decisions based on what they see on different platforms.

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