How to achieve the best ROI when working with influencers

How to achieve the best ROI when working with influencers

The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge.

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Digital minimalism: local influencer shares her outlook on the future of social media

Digital minimalism: local influencer shares her outlook on the future of social media

There's a new trend in town, one that promises engaging conversations - minus sneaky glimpses at phones. Digital minimalism is driven by a quest for tranquility and inner contentment - but what will this detachment mean to those who make a living online?

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How the Instagram Algorithm Works (And Where Your Strategy Needs to Shift)

How the Instagram Algorithm Works (And Where Your Strategy Needs to Shift)

From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn't.

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Android users can now share Netflix movies, shows as Instagram Stories
Technology

Android users can now share Netflix movies, shows as Instagram Stories

Netflix’s Instagram Story sharing option was previously made available on iOS earlier this year.

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Stand-Alone Instagram Direct App Is Going Away Permanently
Technology

Stand-Alone Instagram Direct App Is Going Away Permanently

The stand-alone Instagram Direct app will no longer be supported starting later this month, according to Facebook. Instagram, however, will keep working on Direct features.

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8 Ways Your Social Media Content is Annoying Your Audience
Technology

8 Ways Your Social Media Content is Annoying Your Audience

As marketers, we all tend to think that our content is always great. We provide value in a fun, memorable way, speaking to our audience in a manner that they enjoy.

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Instagram Looks Set to Ramp Up its Efforts Against Apps Selling Likes and Followers
Technology

Instagram Looks Set to Ramp Up its Efforts Against Apps Selling Likes and Followers

Given that influencer marketing has become such a prominent part of the Instagram eco-system, it comes as little surprise that the platform is now working to crack down on users who’ve purchased likes and followers in order to inflate their standing, and potentially profit from the same by pitching their perceived reach and relevance to unknowing brands.

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Instagram Separates New Likes on Posts, Adds Unfollower Stats for Creator Accounts
Technology

Instagram Separates New Likes on Posts, Adds Unfollower Stats for Creator Accounts

Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same.

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How To Leverage The Power Of Nano- And Micro-Influencers
Technology

How To Leverage The Power Of Nano- And Micro-Influencers

"Influencer marketing" is a phrase that has been increasing in popularity among marketers in recent years. But while the word "influencer" has been a marketing buzzword recently, the concept of influencer marketing is not new by any means — it was introduced in the 1890s.

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