Understanding Influencer Marketing And Why It Is So Effective
Technology

Understanding Influencer Marketing And Why It Is So Effective

Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the tactic than ever before. As a digital agency that is constantly looking for ways to give our clients an advantage, we recommend and implement influencer marketing as part of a cohesive digital marketing plan to help get brands on the map. More and more, we are seeing our clients shift focus to influencer marketing to propel their brand through social media.

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How To Move Social Media Followers Into Your Marketing Automation Funnel (Without Being Spammy!)
Technology

How To Move Social Media Followers Into Your Marketing Automation Funnel (Without Being Spammy!)

Social media is used for just about everything these days. Why not use it for gathering sales leads? When you use your social media leads for your marketing automation methods, you can convert your fans into customers by building a social media marketing funnel. And, most importantly, you don’t have to produce automation tasks that look like spam! By following these tips, you can generate leads in a personal and realistic way.

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How Instagram Analytics Can Help Boost ROI in 2019
Technology

How Instagram Analytics Can Help Boost ROI in 2019

Understanding the algorithm is key. Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business’ marketing strategy. But many brands don’t maximize on all this information or use it strategically when it comes to growing their business online.

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 China’s WeChat is the latest to get Snap-like ‘Stories’
Technology

China’s WeChat is the latest to get Snap-like ‘Stories’

WeChat, the Chinese messaging giant with more than 1 billion monthly active users around the world, just added a Snap-like ephemeral video feature as part of its biggest overhaul since 2014. The revamp comes as Tencent, which owns stakes in Snap, sees increasing rivalry from up-and-comers like video app TikTok and news app Jinri Toutiao.

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Snapchat takes on TikTok with launch of Lens Challenges
Technology

Snapchat takes on TikTok with launch of Lens Challenges

Snapchat is looking to increase user engagement with the app with the launch of a new feature called Lens Challenges. Users can opt to participate in the challenges by creating a snap with a Lens that’s themed to a particular song, dance, holiday, event and more, the company explains.

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Instagram is testing ‘creator’ accounts with special features for influencers
Technology

Instagram is testing ‘creator’ accounts with special features for influencers

Facebook-owned Instagram is reportedly trialing a new type of account for content creators with large audiences on its platform, according to Hollywood Reporter.The new account – currently being tested by a small group of users – grants access to insights about follows and unfollows, as well as the ability to filter direct messages from different groups of followers (such as brands and IRL friends). It also adds a more flexible way to control how others can contact them.

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YouTube rolls out Stories to creators with over 10K subscribers
Technology

YouTube rolls out Stories to creators with over 10K subscribers

A year ago, YouTube launched its own take on Stories, with the addition of a new short-form video format called Reels. The feature, which was rebranded as “YouTube Stories” at last year’s VidCon, was initially available only to select YouTube creators. But in June, YouTube said it would later in the year expand Stories to all creators with more than 10,000 subscribers. Today, it has done just that.

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Instagram is building a standalone app for shopping
Technology

Instagram is building a standalone app for shopping

Instagram is working on a new standalone app dedicated to shopping, The Verge has learned. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app, according to two people familiar with the matter. Instagram declined to comment.

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Facebook is building Lasso, a video music app to steal TikTok’s teens
Technology

Facebook is building Lasso, a video music app to steal TikTok’s teens

Facebook  is working on a new app that it hopes could win back the attention of teens while capitalizing on its recently-attained major label music licenses. Facebook is building a standalone product where users can record and share videos of themselves lip syncing or dancing to popular songs, according to information from current and former Facebook employees.

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