With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into.
Social media managers are kind of like journalists. They are expected to become experts in any one, trending area instantly. Yesterday was Facebook Live, today is Instagram Stories and tomorrow could be an entirely new platform.
But amongst thousands of influencers now floating about Twitter, Instagram, YouTube, and beyond, how does one go about finding the right social media ambassador (or ambassadors) for your brand or campaign? It all starts with understanding three things:
Instagram is one of the most popular social media apps out there and thanks to the brands people with more followers now get paid on Instagram for collaborations and stuff.
Indecision rarely yields strong looks, but in the world of manicures, it's gold. There's a new polish trend I can't escape every time I open Instagram, and it involves wearing a different shade on every nail
Facebook has unleashed its Spark AR platform onto the public, opening it up to Instagram users. Spark AR gives you all the tools you’re need to create and upload augmented reality filters on Instagram. However, you’ll still need to provide the skills.
Instagram is great for sharing photos, interacting with celebrities and discovering trendy looks — everything even Amazon has struggled to perfect. Fashion houses, retailers and big brands see an opportunity.
Here are six things to ask yourself before working with any influencer
Are you just getting started with social media and want to learn the etiquette you should follow?
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