Op-Ed | The Truth About Micro-Influencers

Op-Ed | The Truth About Micro-Influencers

Is small the new big when it comes to influence? The fascination with micro-influencers has certainly been captivating brands and media alike over the last few years, culminating in the emergence of nanoinfluencers late last year.

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Importance of Social Media & Marketing in the Events Industry

Importance of Social Media & Marketing in the Events Industry

By creating innovative ways to reach out to the audience, social media has forced the events industry to evolve and think out of the box to bring bigger and better events for audiences

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3 Key Benefits of Digital Marketing for Small Businesses

3 Key Benefits of Digital Marketing for Small Businesses

Digital marketing is becoming the mainstream tool of conducting marketing strategy. In today’s highly digitally and advanced accelerated world, traditional and digital marketing is rapidly becoming obsolete. The way brands exchange communication with consumers and promote their products and services has been dramatically revolutionized ever since digital marketing rose to the surface. In a recent […]

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Instagram Might Cut Out Like Counts
Technology

Instagram Might Cut Out Like Counts

Instagram may be adjusting the way users view likes, Fast Company reports.

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Infographic: 15 Mistakes That Could Tank Your Social Media Strategy
Technology

Infographic: 15 Mistakes That Could Tank Your Social Media Strategy

There are so many ways to underserve your audience on social. You can expect everything to “go viral” without deciding on a strategy, or you can post at the same time across every platform.

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Infographic: The State of Influencer Marketing 2019 (Trends + Key Takeaways)
Technology

Infographic: The State of Influencer Marketing 2019 (Trends + Key Takeaways)

"Influencers are known to have a strong relationship with their audience. A relevant product or service that they promote will automatically leave an impact on customers that companies always look out to target. In fact, in some cases it can even help you get loyal customers, depending upon how establish your brand is."

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Do Social Stories Have a Place in B2B Marketing?
Technology

Do Social Stories Have a Place in B2B Marketing?

The growth of social media stories is given in the B2C world, but how can B2B marketers leverage stories to enhance their marketing mix and drive leads? In this article, Anudit Vikram, SVP of Audience Solutions at Dun & Bradstreet, discusses why stories are now important to B2B marketers, how they can be incorporated into their marketing mix, and the roles data and analytics play in maximizing their value.

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Instagram Content: A Focus on Quality Over Quantity
Technology

Instagram Content: A Focus on Quality Over Quantity

As Instagram continues to develop, an increase in the quality of content will prevail, benefitting brands, users and the influencer marketing industry.

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How Artificial Intelligence Can Help Social Influencer Marketing
Technology

How Artificial Intelligence Can Help Social Influencer Marketing

Social influencer marketing has continued to grow at a rapid pace over the last few years. Sponsored posts on Facebook, for example, generated a total of 1 billion likes in 2018 alone. This clearly shows that social influencer marketing has the potential to help brands create visibility and social media engagement. However, even with these successes, a lot of experts agree that there’s still room to do more. This is why AI is finding new applications in social influencer marketing campaigns. AI is a new facet in our technology and it’s changing many sectors for the better.

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