Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Once again, Snap has displayed its capacity for tapping into the zeitgeist, and launching industry-leading creative options.

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Instagram Lets Advertisers Promote Branded Content From Another Channel

Instagram Lets Advertisers Promote Branded Content From Another Channel

Retailers can create ads using organic posts from other channels that have branded content.

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How social media catalyzes purchases
Technology

How social media catalyzes purchases

If you’re a business owner running a company, the importance of targeting and marketing to your consumer base on social media cannot be emphasized enough. Social media platforms directly influence purchasing decisions, with 74 percent of shoppers making buying decisions based on what they see on different platforms.

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10 top CEOs with the best social media presence, ranked
Technology

10 top CEOs with the best social media presence, ranked

It pays to be connected via social media, especially if you’re running a multi-billion dollar company.

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Gen-Z’s favorite app TikTok is turning weird memes into money
Technology

Gen-Z’s favorite app TikTok is turning weird memes into money

A TikTok spokeswoman said the company’s current priority is creating a “great app experience” for its users, while always exploring opportunities to create value for “both our community and our brand partners.”

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Social Media Today Top 5 (June 9th, 2019)
Technology

Social Media Today Top 5 (June 9th, 2019)

Instagram's latest influencer marketing changes, Facebook's new 'Avatars' and advancing TikTok ad options were among the most discussed topics in social media marketing for the first week of June, 2019.

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Here's How To Add Lyrics To Instagram Stories For A Total Sing-Along Moment
Technology

Here's How To Add Lyrics To Instagram Stories For A Total Sing-Along Moment

Earlier this month on June 6, 2019, Instagram totally changed the game for Stories by debuting a new feature that allows users to add lyrics to photos or videos in Stories.

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Working With Influencers: Advice For Startups
Technology

Working With Influencers: Advice For Startups

Working with influencers has now become part of many consumer brands’ growth strategies, but this way of reaching consumers is still so new that there is plenty of room for error.

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