With Pepsi’s AR filters, Instagram is coming for Snapchat (again)

With Pepsi’s AR filters, Instagram is coming for Snapchat (again)

Instagram’s next attempt to overshadow Snapchat is here — well, almost.

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New Research Shows the Average Rates that Influencers Charge for Sponsored Posts

New Research Shows the Average Rates that Influencers Charge for Sponsored Posts

Influencer marketing has become a key digital advertising option in recent times, with the rise of Instagram, in particular, driving increased demand for more specialized content expertise.

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15 Steps To Consider When Sharing Company News On Social Media

15 Steps To Consider When Sharing Company News On Social Media

While many companies use social media for marketing purposes, social media channels can also be the quickest way to spread news and updates about a company as well. But because of the wildfire nature of social media sharing, company news announcements must be handled very carefully to make sure they don’t send the wrong message.

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9 MISTAKES YOU’RE MAKING ON YOUR INSTAGRAM AND HOW TO FIX THEM BY INSTASIZE
Technology

9 MISTAKES YOU’RE MAKING ON YOUR INSTAGRAM AND HOW TO FIX THEM BY INSTASIZE

If you’ve taken the time to click on this article you already likely know what Instagram is and how big of an impact it can have on any marketing campaign. But are you using it to its highest potential? That takes not only skill and strategy but an intimate understanding of how Instagram works and what the trends and norms are.

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Private contact data of millions of Instagram users was reportedly exposed
Technology

Private contact data of millions of Instagram users was reportedly exposed

Facebook is investigating a report that claims the private contact data for millions of the influencers, brands, and celebrities who use the company’s Instagram subsidiary has been exposed online.

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How to achieve the best ROI when working with influencers
Technology

How to achieve the best ROI when working with influencers

The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge.

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Digital minimalism: local influencer shares her outlook on the future of social media
Technology

Digital minimalism: local influencer shares her outlook on the future of social media

There's a new trend in town, one that promises engaging conversations - minus sneaky glimpses at phones. Digital minimalism is driven by a quest for tranquility and inner contentment - but what will this detachment mean to those who make a living online?

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How the Instagram Algorithm Works (And Where Your Strategy Needs to Shift)
Technology

How the Instagram Algorithm Works (And Where Your Strategy Needs to Shift)

From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn't.

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Android users can now share Netflix movies, shows as Instagram Stories
Technology

Android users can now share Netflix movies, shows as Instagram Stories

Netflix’s Instagram Story sharing option was previously made available on iOS earlier this year.

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