As Instagram Tests Its ‘Like’ Ban, Influencers Will Have to Shift Tactics to Make Money

Instagram’s test of hiding “likes” on posts just expanded to more markets around the globe. For influencers, or individuals who work with brands to promote services or products on social media, this will likely mean a continued shift away from “vanity metrics” — such as likes or follower counts — and a focus on actual sales.

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How Brands Leverage Consumer Engagement & Brand Advocates

In today’s digital-driven era, consumers have gained momentum to drive forward the promotion of the brand. It’s not just about putting forth the brand's message to the consumer anymore.

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Sotheby's: Why Instagram Matters

Sotheby's is celebrating its 275th anniversary this year.

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Technology

Instagram Follower Demographics & Authenticity tool - by Analisa.io

Instagram Follower Demographics & Authenticity tool now available with Analisa.io

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Social Media Marketing

Instagram Enhanced Focus Mode for Stories with New Filters

The world of social media tech is one in which you need to constantly be innovating otherwise you are going to be left behind

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Instagram Marketing

7 ways to make your studio more Instagram-friendly

Pull in the likes with these easy tips for creating an Instagrammable studio.

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Technology

50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

Unsure which social media platforms are right for your business?

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Technology

How To Add a Call To Action Button To Your Instagram Profile

It’s quite amazing how a couple of words can either make it or break an Instagram campaign. If you weren’t aware, this is the type of power that a Call to Action (CTA) has.

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Technology

The Power of the Employee Influencer [Infographic]

Does your business have an employee advocacy program in place to help amplify your digital marketing efforts?

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