If names like Pewdiepie, who is currently worth $30 million, and David Dobrik a 23-year-old currently worth about $7 million, are unfamiliar to you – read this post to learn why and how you can work with influencers to boost your own brand with millennials and Gen Z.
Digital branding is my primary focus these days, and that means helping clients get past their resistance to social media.
Are you looking for ways to improve your social media strategy? Want to create better social media posts that generate engagement with your followers?
Influencer marketing is both a powerful and complex game.
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly.
It’s probably not shocking that Instagram captures the lion’s share of the beauty industry’s ad dollars.
Camera phone technology has led to the democratization of creativity.
Influencer marketing has already become an extremely popular form of marketing among brands. In fact, as of 2018, there were over 740 platforms focused on influencer marketing, which marked a major increase of over 320 platforms in just one year.
Influencer marketing isn't just about forced poses or perfect Instagram photos. Done thoughtfully, it can be a lucrative way to build brand awareness, generate buzz, and drive conversions.
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