Let’s take the time to look into a defining stakeholder in the influencer market: influencer agencies and find out how you can adapt their strategies to your success.
"Gen Z doesn’t mind being marketed to, as long as it’s quality content,” says the CEO of Flighthouse, Jacob Pace, a company with the most followers on TikTok and only second to TikTok itself.
As TikTok continues to rise in prominence, influencer and talent management agencies have quickly pursued this momentum to lock-in and sign TikTok Creators.
TikTok may be known for dance videos and challenges made by a large Gen Z audience. The rise of the app quickly invites different types of creators, videos, and brands flocking into the trend, including beauty brands.
If you are familiar with TikTok influencers, you are probably familiar with The Hype House: a group of 19 high-profile TikTok creators, including the number one most-followed TikToker on the social app, Charli D’Amelio (@charlidamelio).
Toosie Slide has recently become the latest TikTok trend, with the app’s front liners such as Addison Rae and Justin Bieber and 1.2 million other users dancing to the song.
After its astonishing surge of user activities over the past month, TikTok has yet again proven itself as the leading digital culture catalyst by hosting a Livestream music festival throughout 17 to 19 April 2020, for 48 hours straight.
Are you using TikTok as one of your marketing efforts? Measuring content performances and engagement rate key, but do you already know how? Let's take a closer look at the analytics features on your TikTok mobile application to get you started on getting actionable insights to improve your TikTok growth.
By now, who hasn’t heard of TikTok. The platform has over 800 million active users and 1 million video views per day. With those number of users, TikTok is now the new “darling” for marketers to promote products and brands. But how can small businesses create marketing strategies on TikTok? Here is a quick guide to begin:
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