How to Reach a Global Audience on a Local Level with Cross-Border Campaigns

How to Reach a Global Audience on a Local Level with Cross-Border Campaigns

Leave a Comment on How to Reach a Global Audience on a Local Level with Cross-Border Campaigns Since launching our influencer marketing agency four years ago, it’s become clear to me that some marketers have often disregarded the need to focus on local territories in their cross-border influencer marketing campaigns.

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How to Get Your Account Verified on Instagram Using the Mobile App

How to Get Your Account Verified on Instagram Using the Mobile App

In today’s social-influencer driven landscape, the coveted blue “verified” checkmark found on Facebook, Twitter, and Instagram provides not only street-cred to your base of followers, but gives your posts a seal of authenticity and legitimacy from the platform.

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How Brands Can Leverage the Power of Influencer Marketing

How Brands Can Leverage the Power of Influencer Marketing

In today’s competitive business climate, it has become increasingly hard to cut through the noise. Consumers have started to ignore online ads and consider them a nuisance, prompting many brands to take advantage of different means and tools to get noticed online.

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TikTok tests an Instagram-style grid and other changes
Technology

TikTok tests an Instagram-style grid and other changes

Short-form video app TikTok, the fourth most downloaded app in the world as of last quarter, is working on several new seemingly Instagram-inspired features — including a Discover page, a grid-style layout similar to Instagram Explore, an Account Switcher and more.

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Instagram Adds New Warnings for Accounts Which Are Close to Being Banned
Technology

Instagram Adds New Warnings for Accounts Which Are Close to Being Banned

Instagram is taking a more active role in stamping out anti-social and concerning behavior on its platform, introducing new tools - and even removing post like counts - in order to focus on user well-being.

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Stop The Scroll: Four Tips For Creating Thumb-Stopping Social Media Ads
Technology

Stop The Scroll: Four Tips For Creating Thumb-Stopping Social Media Ads

Do you remember the television ads of yesteryear, where the volume was slightly higher and “Big Al” shouted out the best deals on his used cars in an attempt to get your attention? Well, thumb-stopping ads on social media are today’s equivalent tactic.

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5 Things You Need To Know Before Making Work-Related Announcements On Social Media
Technology

5 Things You Need To Know Before Making Work-Related Announcements On Social Media

Now more than ever, workplace protocol includes posting on social media about your new job, promotions, the success of your business venture, your graduation, awards won, favorable media coverage, or any of your other major projects and milestones. But be careful—the emotional highs of sharing positive news can lower your contentment with your daily work life or lead you toward flashy but misaligned opportunities.

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The Week's Most Popular Living Room Decor on Instagram—and How to Steal the Look
Technology

The Week's Most Popular Living Room Decor on Instagram—and How to Steal the Look

It’s all too easy to let your living room become a prime dumping ground. You know what we mean: the piles of unopened mail on the coffee table, toys overflowing from their bins, laundry half-folded—and the list goes on and on. Do we really need to describe this? No. But we can help.

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Could a New Instagram Policy On Likes Put a Dent in All Those Service Ads You See?
Technology

Could a New Instagram Policy On Likes Put a Dent in All Those Service Ads You See?

"potential partners will “likely require more back-end reporting from influencers before moving forward with campaign offers (since it will no longer be outwardly visible) but other than that, I don’t foresee it having a huge impact on how much money influencers make and their ability to partner with brands.”"

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