During this particularly chaotic digital media environment, both in the online and offline world, it is important for Brands to speak in the appropriate tone of voice and convey the right message to target audiences. This article aims to share a few things to keep in mind for Brands to navigate and avoid PR pitfalls while continuing to grow their voice in the social media sphere, amidst a digital landscape full of noise from COVID-19
91% of individual shoppers browse and depend on user reviews before making a purchase decision, according to a study conducted by Bright Local. And social media in general, has always been a melting pot for everyday people to vocally express satisfaction or discontent about topics ranging from people, to current affairs, or brands of products and services. In that regard, social platforms like Instagram, where more than a hundred million posts are uploaded daily, are the ideal avenue for brands to leverage on user reviews or User-Generated Content (UGC) to authentically boost their brand equity and credibility. This is especially crucial for new or unestablished brands that need to work on building up trust among their target audience
Given TikTok’s meteoric growth and attractive demography of young millennials, it is highly advised to get a headstart on building your brand on TikTok, and start participating on TikTok Challenges to boost your exposure and brand virality. Let's take a look at the two main methods your Brand can leverage on TikTok Challenges
Whether you're a TikToker, a brand or an advertiser, you need to quantify the engagements earned on your TikTok Profile to understand what content works and what doesn’t. This is especially important since TikTok uses machine learning to algorithmically decide what videos to showcase in every users’ TikTok feed. Such algorithms are driven by data from numbers and figures, and that is why understanding your content’s performance metrics is crucial to successful social media growth on TikTok.
In this era of crowded digital landscapes that are flooded with content from every direction every day, having a sharp data-driven content strategy that can slice through the noise to reach target audiences is as crucial as ever. In that spirit, the best but most often overlooked must-do is the simplest task: Content Research
To help the Brands and Agencies understand their target audiences better, there are several Instagram Analytic Tools out there such as Analisa.io, Iconosquare, Sprout Social, and Hootsuite, that provide rich analytics and insights, but which one is the right one for you? In this article we take a deep-dive to compare the two social analytics that focus more on Instagram versus other social channels: Analisa.io and Iconosquare.
Chipotle is aware of Gen Z’s habit of spending large amounts of time on social media, so they focused efforts on creating authentic content that resonated with Gen Z on Instagram and TikTok using memes that struck a fine balance of conveying their corporate identity and being fund and approachable at doing it.
TikTok has been dubbed many things. Their meteoric rise has been a godsend for advertisers chasing green fields in online traffic, however not every business has figured out best practices in strategizing and executing their social media marketing in TikTok.
Back then your brand used TV and radio to branding in the past, now the entire activity is shifted to the internet. However, there are still many brands that are branding carelessly on the internet. To clean up the mess, Social Media Platforms and Podcasts are the answer.
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