Building Brand Success with Influencer Marketing
By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one of the most important areas in brand communications for many businesses.
Animal influencers earning big on social media
Dogs are fast becoming a marketers best friend with the growing industry of animal influencers earning thousands of dollars for posts on social media.
![5 Key Components of a Successful Influencer Marketing Strategy [Infographic]](https://www.pancommunications.com/uploads/2019/08/Screen-Shot-2019-08-15-at-2.29.32-PM.png)
5 Key Components of a Successful Influencer Marketing Strategy [Infographic]
With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into.
Social Media Marketing
The Top Ten Tips For Brands And Their Social Media Managers To Maintain A Successful Social Media Presence
Social media managers are kind of like journalists. They are expected to become experts in any one, trending area instantly. Yesterday was Facebook Live, today is Instagram Stories and tomorrow could be an entirely new platform.
Technology
How to Find the Right Social Media Influencer for Your Brand Campaign
But amongst thousands of influencers now floating about Twitter, Instagram, YouTube, and beyond, how does one go about finding the right social media ambassador (or ambassadors) for your brand or campaign? It all starts with understanding three things:
Technology
6 Ultimate Tips to get more Real Followers on Instagram
Instagram is one of the most popular social media apps out there and thanks to the brands people with more followers now get paid on Instagram for collaborations and stuff.
Technology
The Skittles Manicure Is Taking Over Instagram
Indecision rarely yields strong looks, but in the world of manicures, it's gold. There's a new polish trend I can't escape every time I open Instagram, and it involves wearing a different shade on every nail
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Instagram Marketing
You Can Now Make Your Own Instagram AR Effects
Facebook has unleashed its Spark AR platform onto the public, opening it up to Instagram users. Spark AR gives you all the tools you’re need to create and upload augmented reality filters on Instagram. However, you’ll still need to provide the skills.
Technology
Instagram Is Changing The Way People Buy Things
Instagram is great for sharing photos, interacting with celebrities and discovering trendy looks — everything even Amazon has struggled to perfect. Fashion houses, retailers and big brands see an opportunity.