TikTok offers a clear picture of the future of video on social media, in the form of content that is easy to remember, easy to consume, relevant and very entertaining to its users. ByteDance recently claimed that its videos collect 17 billion views on average monthly with users spending an average of 46 minutes per day on the application.
Business is the one that is experiencing change and progress. Maybe you’ve realized if marketing through social media is currently increasing. Social media nowadays is very pleased. Especially by the younger generation.
With its mobile-friendly and visually-rich format, Instagram has quickly become one of the foremost popular social media platforms.
TikTok has grown as an option for a marketing campaign for its inclusive, active, new-gen, and popular features.
According to a study by Influencer Marketing Hub, 79 percent of brands in a survey said they predominantly go to Instagram for influencer campaigns. This is compared to 46 percent who go to Facebook, 36 percent who go to YouTube, and 24 percent who go to Twitter.
Instagram isn't only for posting beautiful sunset and brunch photos. It’s an excellent lead generation platform with over 1 billion active users every single month. 90 percent of them follow a business on Instagram.
Competition from Snapchat and TikTok is taking a bite out of United States user growth for Instagram, which fell to single-digits in 2019 for the first time, according to eMarketer.
One of the hottest topics this year for social media marketing greatly influences business people who have a major interest in representing each of the influencers, brands and institutions very focused on the future of influencers and have reached the conclusion: a long-term relationship with influencers is an obligation to get results the best.
Marketing through social media has now become a trend. Large and small businesses, almost all of them use social media platforms as part of their marketing. Either by using your own business account or with influencer marketing.
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