TikTok Marketing
Why is TikTok Analytics Important, and How to Use it
Whether you're a TikToker, a brand or an advertiser, you need to quantify the engagements earned on your TikTok Profile to understand what content works and what doesn’t. This is especially important since TikTok uses machine learning to algorithmically decide what videos to showcase in every users’ TikTok feed. Such algorithms are driven by data from numbers and figures, and that is why understanding your content’s performance metrics is crucial to successful social media growth on TikTok.
Social Media Marketing
3 Reasons Why You Need to Research Your Content Strategy
In this era of crowded digital landscapes that are flooded with content from every direction every day, having a sharp data-driven content strategy that can slice through the noise to reach target audiences is as crucial as ever. In that spirit, the best but most often overlooked must-do is the simplest task: Content Research
Instagram Marketing
Analisa.io vs Iconosquare: the Battle of Instagram Analytics Tools
To help the Brands and Agencies understand their target audiences better, there are several Instagram Analytic Tools out there such as Analisa.io, Iconosquare, Sprout Social, and Hootsuite, that provide rich analytics and insights, but which one is the right one for you? In this article we take a deep-dive to compare the two social analytics that focus more on Instagram versus other social channels: Analisa.io and Iconosquare.
Social Media Marketing
Lessons from Chipotle on how to attract Gen Z on the Social Media
Chipotle is aware of Gen Z’s habit of spending large amounts of time on social media, so they focused efforts on creating authentic content that resonated with Gen Z on Instagram and TikTok using memes that struck a fine balance of conveying their corporate identity and being fund and approachable at doing it.
TikTok Marketing
3 Don’ts for Your Brand on TikTok
TikTok has been dubbed many things. Their meteoric rise has been a godsend for advertisers chasing green fields in online traffic, however not every business has figured out best practices in strategizing and executing their social media marketing in TikTok.
Social Media Marketing
Social Media and Podcasts as the Modern Day TV and Radio
Back then your brand used TV and radio to branding in the past, now the entire activity is shifted to the internet. However, there are still many brands that are branding carelessly on the internet. To clean up the mess, Social Media Platforms and Podcasts are the answer.
TikTok Marketing
TikTokers Earn Up to $1 Million for a post, can you do the same?
TikTok is one of the platforms trying to monetize since it’s seen as compensating anybody's capacity to engage, though Instagram or YouTube will in general prize the more famous people.
Instagram Marketing
Why every B2C and B2B Business needs an Instagram Profile
Over 80% of personal Instagram users follow a Business or Brand. So it does not matter whether you are a B2C or B2B, or big or small business, it is absolutely crucial for you to build an Instagram Business profile to showcase your brand to the digital world
Social Media Marketing
From Eyeballs to Hearts: How to Engage the Hearts of Customers
The basic need of human beings is to feel understood, which is a need that can similarly be applied to Brands.