4 Tips for User-Generated-Marketing (UGC) on TikTok
TikTok Marketing

4 Tips for User-Generated-Marketing (UGC) on TikTok

Customer advocacy is one of the best and effective ways to maximize organic reach and generate virality. By relying on customers and their followers, brands are able to optimize their budget and time on social media campaigns to maximize impact.

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3 Benefits of Launching an Instagram Shop and going into Social Commerce
Instagram Marketing

3 Benefits of Launching an Instagram Shop and going into Social Commerce

Having an Instagram Shop is not just an additional marketing step or an optional strategy for your brand. It has real benefits that could significantly boost your performance if done well and accompanied by strategic Instagram tactics.

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5 Instagram Reels Features You Need to Know
Instagram Marketing

5 Instagram Reels Features You Need to Know

In order to keep up with social trends, it is important that businesses not only quickly experiment on new social media formats like Instagram Reels but also methodically integrate them into a cohesive social media strategy based on its unique features.

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5 Successful Brands on Instagram Reels
Instagram Marketing

5 Successful Brands on Instagram Reels

Instagram Reels that was just launched this month is the newest addition to the social media world. Although it has only been launched in 50 countries, global brands are quick to jump on the bandwagon to gain an early mover advantage for social media reach and engagement.

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How to Use Instagram Reels for Influencers and Businesses
TikTok Marketing

How to Use Instagram Reels for Influencers and Businesses

Instagram Reels, aiming to compete with TikTok, may be new to the market. But just like it was with TikTok, we shouldn’t overlook it to stay relevant in our social media presence.

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Instagram Reels: 4 Features You Need to Know
TikTok Marketing

Instagram Reels: 4 Features You Need to Know

Instagram Reels, which is Instagram’s 15-second music-filled video feature in response to TikTok, has officially launched alongside Instagram Live and Boomerang, where users can access richer editing tools to create videos in fresh formats like those in TikTok’s popularly dynamic and personalized feeds. 

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5 TikTok Marketing Ideas For Beauty Brands
TikTok Marketing

5 TikTok Marketing Ideas For Beauty Brands

TikTok’s algorithmic feed has the ability to instantly popularize anyone’s TikTok video that lands on the For You Page. In short, everyone and everything can become viral within an instant match with TikTok’s algorithmically-driven content suggestions.

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5 TikTok Content Ideas for Business Accounts
TikTok Marketing

5 TikTok Content Ideas for Business Accounts

Business accounts are growing on TikTok. This is no surprise as TikTok continues to boost its advertising capabilities and  social commerce-friendly features. However, it has been known that branded accounts often have more challenges in establishing themselves on TikTok especially since younger audiences are more critical about marketing content. Luckily, the simple way to TikTok users’ hearts is simply engagingly authentic content, and here are few ideas on how you can do so for your TikTok brand.

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4 Key Facts about TikTok’s Influence in Asia
TikTok Marketing

4 Key Facts about TikTok’s Influence in Asia

Although marketers often look to the United States for the latest TikTok trends, TikTok’s popularity is actually more largely impactful in Asia, especially in China and India whereby the majority of the short-form video app’s audience base resides.

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