5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into.

Social Media Marketing

The Top Ten Tips For Brands And Their Social Media Managers To Maintain A Successful Social Media Presence

Social media managers are kind of like journalists. They are expected to become experts in any one, trending area instantly. Yesterday was Facebook Live, today is Instagram Stories and tomorrow could be an entirely new platform.

How to Find the Right Social Media Influencer for Your Brand Campaign

But amongst thousands of influencers now floating about Twitter, Instagram, YouTube, and beyond, how does one go about finding the right social media ambassador (or ambassadors) for your brand or campaign? It all starts with understanding three things:

Technology

6 Ultimate Tips to get more Real Followers on Instagram

Instagram is one of the most popular social media apps out there and thanks to the brands people with more followers now get paid on Instagram for collaborations and stuff.

Technology

The Skittles Manicure Is Taking Over Instagram

Indecision rarely yields strong looks, but in the world of manicures, it's gold. There's a new polish trend I can't escape every time I open Instagram, and it involves wearing a different shade on every nail

Instagram Marketing

You Can Now Make Your Own Instagram AR Effects

Facebook has unleashed its Spark AR platform onto the public, opening it up to Instagram users. Spark AR gives you all the tools you’re need to create and upload augmented reality filters on Instagram. However, you’ll still need to provide the skills.

Technology

Instagram Is Changing The Way People Buy Things

Instagram is great for sharing photos, interacting with celebrities and discovering trendy looks — everything even Amazon has struggled to perfect. Fashion houses, retailers and big brands see an opportunity.