Chipotle is aware of Gen Z’s habit of spending large amounts of time on social media, so they focused efforts on creating authentic content that resonated with Gen Z on Instagram and TikTok using memes that struck a fine balance of conveying their corporate identity and being fund and approachable at doing it.
TikTok has been dubbed many things. Their meteoric rise has been a godsend for advertisers chasing green fields in online traffic, however not every business has figured out best practices in strategizing and executing their social media marketing in TikTok.
Back then your brand used TV and radio to branding in the past, now the entire activity is shifted to the internet. However, there are still many brands that are branding carelessly on the internet. To clean up the mess, Social Media Platforms and Podcasts are the answer.
TikTok is one of the platforms trying to monetize since it’s seen as compensating anybody's capacity to engage, though Instagram or YouTube will in general prize the more famous people.
Over 80% of personal Instagram users follow a Business or Brand. So it does not matter whether you are a B2C or B2B, or big or small business, it is absolutely crucial for you to build an Instagram Business profile to showcase your brand to the digital world
The basic need of human beings is to feel understood, which is a need that can similarly be applied to Brands.
Showing off your impeccable photos to Instagram can be a fantastic method to advance your personal and brand image.
Even though the IGTV button is removed, the brands still can use the IGTV feature and their content will be shown on Instagram’s Explore column.
Just like a photo album, Instagram was originally known as a platform to upload photos to make memorable content on social media.
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