Are you looking for ways to improve your social media strategy? Want to create better social media posts that generate engagement with your followers?
Influencer marketing is both a powerful and complex game.
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly.
It’s probably not shocking that Instagram captures the lion’s share of the beauty industry’s ad dollars.
Camera phone technology has led to the democratization of creativity.
Influencer marketing has already become an extremely popular form of marketing among brands. In fact, as of 2018, there were over 740 platforms focused on influencer marketing, which marked a major increase of over 320 platforms in just one year.
Influencer marketing isn't just about forced poses or perfect Instagram photos. Done thoughtfully, it can be a lucrative way to build brand awareness, generate buzz, and drive conversions.
By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one of the most important areas in brand communications for many businesses.
Dogs are fast becoming a marketers best friend with the growing industry of animal influencers earning thousands of dollars for posts on social media.