The Power of Influencers and Brand Authenticity

The Power of Influencers and Brand Authenticity

If names like Pewdiepie, who is currently worth $30 million, and David Dobrik a 23-year-old currently worth about $7 million, are unfamiliar to you – read this post to learn why and how you can work with influencers to boost your own brand with millennials and Gen Z.

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How To Become A Social Media Marvel In Nine Minutes

How To Become A Social Media Marvel In Nine Minutes

Digital branding is my primary focus these days, and that means helping clients get past their resistance to social media.

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14 Types of Social Media Posts to Spark Engagement With Your Followers [Infographic]

14 Types of Social Media Posts to Spark Engagement With Your Followers [Infographic]

Are you looking for ways to improve your social media strategy? Want to create better social media posts that generate engagement with your followers?

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Five Ways To Excel At Influencer Marketing
Technology

Five Ways To Excel At Influencer Marketing

Influencer marketing is both a powerful and complex game.

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Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid
Technology

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly.

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Instagram vs Facebook vs YouTube vs Twitter: Where Beauty Brands Spend The Most
Technology

Instagram vs Facebook vs YouTube vs Twitter: Where Beauty Brands Spend The Most

It’s probably not shocking that Instagram captures the lion’s share of the beauty industry’s ad dollars.

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How The New iPhone Camera Is Perfect For All Instagram Influencers
Technology

How The New iPhone Camera Is Perfect For All Instagram Influencers

Camera phone technology has led to the democratization of creativity.

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Want to Get More with Influencer Marketing? Here are 6 Ideas For You
Technology

Want to Get More with Influencer Marketing? Here are 6 Ideas For You

Influencer marketing has already become an extremely popular form of marketing among brands. In fact, as of 2018, there were over 740 platforms focused on influencer marketing, which marked a major increase of over 320 platforms in just one year.

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How To Win At Influencer Marketing
Technology

How To Win At Influencer Marketing

Influencer marketing isn't just about forced poses or perfect Instagram photos. Done thoughtfully, it can be a lucrative way to build brand awareness, generate buzz, and drive conversions.

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