5 Unexpected Ways TikTok can Empower your Brand
TikTok Marketing

5 Unexpected Ways TikTok can Empower your Brand

Social media is most commonly regarded as a push-factor platform for brands to distribute branding and marketing messages, however if fully utilized holistically, it is also the perfect pull-factor channel for brands to have a finger on the pulse of the market and understand industry trends or user behavior. Both factors are equally important in building your brand, and this article intends to share with you five unexpected ways you can benefit from both push-and-pull factors through the rising social media superstar.

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Content Guidelines for Brands amidst COVID-19
Social Media Marketing

Content Guidelines for Brands amidst COVID-19

During this particularly chaotic digital media environment, both in the online and offline world, it is important for Brands to speak in the appropriate tone of voice and convey the right message to target audiences.  This article aims to share a few things to keep in mind for Brands to navigate and avoid PR pitfalls while continuing to grow their voice in the social media sphere, amidst a digital landscape full of noise from COVID-19

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How to Leverage User Reviews to Boost your Brand on Instagram
Instagram Marketing

How to Leverage User Reviews to Boost your Brand on Instagram

91% of individual shoppers browse and depend on user reviews before making a purchase decision, according to a study conducted by Bright Local. And social media in general, has always been a melting pot for everyday people to vocally express satisfaction or discontent about topics ranging from people, to current affairs, or brands of products and services.  In that regard, social platforms like Instagram, where more than a hundred million posts are uploaded daily, are the ideal avenue for brands to leverage on user reviews or User-Generated Content (UGC) to authentically boost their brand equity and credibility.  This is especially crucial for new or unestablished brands that need to work on building up trust among their target audience

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How your Brand can leverage TikTok Challenges
TikTok Marketing

How your Brand can leverage TikTok Challenges

Given TikTok’s meteoric growth and attractive demography of young millennials, it is highly advised to get a headstart on building your brand on TikTok, and start participating on TikTok Challenges to boost your exposure and brand virality. Let's take a look at the two main methods your Brand can leverage on TikTok Challenges

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Why is TikTok Analytics Important, and How to Use it
TikTok Marketing

Why is TikTok Analytics Important, and How to Use it

Whether you're a TikToker, a brand or an advertiser, you need to quantify the engagements earned on your TikTok Profile to understand what content works and what doesn’t.  This is especially important since TikTok uses machine learning to algorithmically decide what videos to showcase in every users’ TikTok feed. Such algorithms are driven by data from numbers and figures, and that is why understanding your content’s performance metrics is crucial to successful social media growth on TikTok.

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3 Reasons Why You Need to Research Your Content Strategy
Social Media Marketing

3 Reasons Why You Need to Research Your Content Strategy

In this era of crowded digital landscapes that are flooded with content from every direction every day, having a sharp data-driven content strategy that can slice through the noise to reach target audiences is as crucial as ever. In that spirit, the best but most often overlooked must-do is the simplest task: Content Research

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 Analisa.io vs Iconosquare: the Battle of Instagram Analytics Tools
Instagram Marketing

Analisa.io vs Iconosquare: the Battle of Instagram Analytics Tools

To help the Brands and Agencies understand their target audiences better, there are several Instagram Analytic Tools out there such as Analisa.io, Iconosquare, Sprout Social, and Hootsuite, that provide rich analytics and insights, but which one is the right one for you? In this article we take a deep-dive to compare the two social analytics that focus more on Instagram versus other social channels: Analisa.io and Iconosquare.

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Lessons from Chipotle on how to attract Gen Z on the Social Media
Social Media Marketing

Lessons from Chipotle on how to attract Gen Z on the Social Media

Chipotle is aware of Gen Z’s habit of spending large amounts of time on social media, so they focused efforts on creating authentic content that resonated with Gen Z on Instagram and TikTok using memes that struck a fine balance of conveying their corporate identity and being fund and approachable at doing it.

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3 Don’ts for Your Brand on TikTok
TikTok Marketing

3 Don’ts for Your Brand on TikTok

TikTok has been dubbed many things. Their meteoric rise has been a godsend for advertisers chasing green fields in online traffic, however not every business has figured out best practices in strategizing and executing their social media marketing in TikTok.

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