TikTok Hires 10,000 New Jobs and Pledges $385 Million for COVID-19
TikTok Marketing

TikTok Hires 10,000 New Jobs and Pledges $385 Million for COVID-19

While majority of businesses across the world are freezing new hires, laying off workers, and preserving financial capital, TikTok is doubling down on building its workforce to expand aggressively with an ambitious goal to compete with Alibaba’s headcount.

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9 TikTok Influencers You Need to Follow to Get Started
TikTok Marketing

9 TikTok Influencers You Need to Follow to Get Started

Why reinvent the wheel figuring out how to do influencer marketing on TikTok? The best way to get up to speed with TikTok and its fast-growing influencer marketing ecosystem is by following the top influencers to get your thumb on the pulse of trending social content, and the TikTok stars creating them.

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COVID-19 Causes 20% Surges in Time Spent on TikTok and Gaming & Social Apps
TikTok Marketing

COVID-19 Causes 20% Surges in Time Spent on TikTok and Gaming & Social Apps

According to reports by App Annie, while global public and private sector players are urging citizens to social distance amidst the widespread COVID-19 pandemic, users are retreating to their homes and flooding the digital realm for either entertainment or productivity solutions to manage day-to-day work.

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YouTube’s logical challenge to TikTok with Shorts
TikTok Marketing

YouTube’s logical challenge to TikTok with Shorts

Once regarded as a pioneer, YouTube now attempts to adapt to social trends faster by learning from other fast-growing social media platforms.  YouTube is reportedly developing a new product called “Shorts” to compete directly against TikTok in mobile short-form videos, which leverages user-generated content that can be uploaded and edited directly on users’ mobile apps.

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TikTok Marketing for Beginners - Everything Marketers Need to Know
TikTok Marketing

TikTok Marketing for Beginners - Everything Marketers Need to Know

TikTok’s Interest Targeting option lets you engage with targeted users on a more intangible but possibly more relevant level, based on specific users’ interests such as Beauty, Cooking, Games & Technology, Comedy, Fitness, and many more.  TikTok categorizes its users’ interests based on past interactive behavior with types of content or ads, and optimizes your TikTok Ad campaign to target audiences that have more interest and relevance to your brand.

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3 Reasons Captions are a Must-have, and How to Leverage them
Instagram Marketing, TikTok Marketing

3 Reasons Captions are a Must-have, and How to Leverage them

In the content-rich world of social media, viewers come for the stunning visuals, but stay for the catchy captions.  You need the whole package of thumb-stopping photos or videos together with insightful captions to truly draw engagement from both loyal fans and casual viewers. Here are a few reasons why captions are just as important as the visuals, followed by tips on how you can craft the perfect Instagram caption or TikTok caption:

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Don’t Buy TikTok Followers, and 7 Ways to Grow Organically
TikTok Marketing

Don’t Buy TikTok Followers, and 7 Ways to Grow Organically

Since TikTok’s meteoric rise to popularity among personal and business users, there has been a growing sense of FOMO (“Fear Of Missing Out”) to gain large follower counts as quickly as possible before competition for views and engagements heats up.  Naturally, this creates an incentive for some players to take “shortcuts” by buying followers. We strongly suggest not to do this, because you can run but you can’t hide (especially from social analytics tools like Analisa.io), and nothing can beat the loyalty of genuine followers engaged with authentic content, which translates into tangible business results.

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Brands’ Organic vs. Paid TikTok Content Strategy
TikTok Marketing

Brands’ Organic vs. Paid TikTok Content Strategy

As TikTok continues its rapid user growth worldwide, brands are starting to follow suit to go where the “eyeballs” are to stay relevant and engage with a broader set of audiences.  Many of such brands are still in the experimental phase of testing different types of content that strike a chord with TikTok’s uniquely young audience while staying aligned with branding and marketing guidelines.  The first decision brands usually need to make when building social media presence in a new platform is: whether to focus on creating organic or paid content. And today, we have noted a few points to consider, for your brand to excel on both types of content in TikTok.

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TikTok Hashtag Tips for your Brand
TikTok Marketing

TikTok Hashtag Tips for your Brand

Hashtags can help you reach more users based on common interests and expand your brand’s exposure beyond existing followers. Especially so in TikTok, where users actively follow and browse hashtags to discover specific topics of interest.  This is why attaching your TikTok content to certain hashtags can help make your brand ride the wave of social trends while boosting exposure and recognition. Here are a few ideas on use-cases of TikTok hashtags for your brand

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