TikTok Marketing
Guide on How Small Businesses Can Get Started on TikTok
By now, who hasn’t heard of TikTok. The platform has over 800 million active users and 1 million video views per day. With those number of users, TikTok is now the new “darling” for marketers to promote products and brands. But how can small businesses create marketing strategies on TikTok? Here is a quick guide to begin:
Instagram & TikTok Marketing
5 Reasons You Should Maximize Social Media Growth in This Economy
The global pandemic of COVID-19 has taken the economy to a downturn. What does that mean for your business?
TikTok Marketing
TikTok Hires 10,000 New Jobs and Pledges $385 Million for COVID-19
While majority of businesses across the world are freezing new hires, laying off workers, and preserving financial capital, TikTok is doubling down on building its workforce to expand aggressively with an ambitious goal to compete with Alibaba’s headcount.
TikTok Marketing
9 TikTok Influencers You Need to Follow to Get Started
Why reinvent the wheel figuring out how to do influencer marketing on TikTok? The best way to get up to speed with TikTok and its fast-growing influencer marketing ecosystem is by following the top influencers to get your thumb on the pulse of trending social content, and the TikTok stars creating them.
TikTok Marketing
COVID-19 Causes 20% Surges in Time Spent on TikTok and Gaming & Social Apps
According to reports by App Annie, while global public and private sector players are urging citizens to social distance amidst the widespread COVID-19 pandemic, users are retreating to their homes and flooding the digital realm for either entertainment or productivity solutions to manage day-to-day work.
TikTok Marketing
YouTube’s logical challenge to TikTok with Shorts
Once regarded as a pioneer, YouTube now attempts to adapt to social trends faster by learning from other fast-growing social media platforms. YouTube is reportedly developing a new product called “Shorts” to compete directly against TikTok in mobile short-form videos, which leverages user-generated content that can be uploaded and edited directly on users’ mobile apps.
TikTok Marketing
TikTok Marketing for Beginners - Everything Marketers Need to Know
TikTok’s Interest Targeting option lets you engage with targeted users on a more intangible but possibly more relevant level, based on specific users’ interests such as Beauty, Cooking, Games & Technology, Comedy, Fitness, and many more. TikTok categorizes its users’ interests based on past interactive behavior with types of content or ads, and optimizes your TikTok Ad campaign to target audiences that have more interest and relevance to your brand.
Instagram Marketing, TikTok Marketing
3 Reasons Captions are a Must-have, and How to Leverage them
In the content-rich world of social media, viewers come for the stunning visuals, but stay for the catchy captions. You need the whole package of thumb-stopping photos or videos together with insightful captions to truly draw engagement from both loyal fans and casual viewers. Here are a few reasons why captions are just as important as the visuals, followed by tips on how you can craft the perfect Instagram caption or TikTok caption:
TikTok Marketing
Don’t Buy TikTok Followers, and 7 Ways to Grow Organically
Since TikTok’s meteoric rise to popularity among personal and business users, there has been a growing sense of FOMO (“Fear Of Missing Out”) to gain large follower counts as quickly as possible before competition for views and engagements heats up. Naturally, this creates an incentive for some players to take “shortcuts” by buying followers. We strongly suggest not to do this, because you can run but you can’t hide (especially from social analytics tools like Analisa.io), and nothing can beat the loyalty of genuine followers engaged with authentic content, which translates into tangible business results.