Have we ever thought when scrolling through the TikTok timeline, "how come this video can go viral on TikTok anyway?" Well, the answer to your question above is because of the TikTok algorithm itself. Yes, your small business also uses the TikTok Algorithm too. If you are a TikTok influencer, you have to know your TikTok analytics.
We can no longer ignore the fact that Instagram influences the way we do marketing. In June 2018, the platform reached one billion monthly active users. That achievement surprised even the most optimistic predictions, which told us to expect around 988 million users by 2023. This is a huge network with a versatile audience for marketers to explore.
TikTok is a social media platform that has many features to offer from sound, music, sound effects, voice-over, reactions, and many more. These features can support your brand or business marketing activities. Another benefit of this creative feature is that it becomes an alternative new way to tell stories or storytelling in a fun way about your business.
Instagram’s like and comment feature is a form of appreciation from other users to appreciate the posts that you have uploaded. To attract other users to like your uploads, there are several ways you can do it. Starting from using filters to certain hashtags to attract the attention of many people.
To keep up with the constant evolution of product features and consumer behaviors on social media, here are a few primers to what you can expect for Instagram in 2021.
Since earlier this year, TikTok has surpassed the 2 billion downloads benchmark. TikTok has grown uniquely fast compared to other social media channels.
Whether you just began using Instagram as your brand marketing channel, or you’ve been using the app for some time but looking for a new way to improve, data can help give you directions on where to improve.
Instagram and TikTok are known to have their own characteristics and even their own types of active audiences. Many of these audiences have both platforms and enjoy different types of entertainment across the platform. Expanding your reach in both platforms can open many possibilities and expose you to more audience that can be beneficial for your brand.
The sheer number of followers on your Instagram account may be good for business, but it’s the number of loyal followers that matters the most. These people will advocate for your brand online and recommend you to their friends.
Instagram influencers created many marketing opportunities for brands globally. Big and small brands are creating their influencer campaigns and although many brands find breakthroughs through influencer marketing, there are pitfalls that any marketer should be aware of. These are some of the ways to avoid influencer marketing failures on Instagram.