Over 80% of personal Instagram users follow a Business or Brand.  So it does not matter whether you are a B2C or B2B, or big or small business, it is absolutely crucial for you to build an Instagram Business profile to showcase your brand to the digital world.  Based on research and insights from Analisa.io, here are four reasons why you should build your brand on Instagram now:

1. First impressions count, and online reputations matter

Social media is the new Yellow Pages.  It crucial for you to be in touch with today’s modern audience, most of whom spend a significant portion of their time in the digital world. So it is considered best practice to make business profiles on every single social media channel (especially Instagram) with consistent branding visuals and content, regardless of whether you post often or not so that people can easily discover your brand. 

2. People tend to start their search online and on social media

The first thing people do when they discover a new brand is to search it online and learn more about the brand by scrolling through online feeds of Profiles, Hashtags, Posts, and Stories.  If people cannot find your brand presence online in the year 2020, it conveys a negative impression on your brand’s credibility and reputation.

3. Sell your Brand in an attractive way

Since there are many features on Instagram, you can get creative in conveying key content about your products or services to your audience.  For example, curating Instagram highlights for customer reviews, product catalogs, or price lists.

On the other hand, you can engage your audiences to help repost or retag your brand and don’t forget to reward them. By tagging your brand’s name on posts or stories of your audiences, you have earned free earned media because they contribute to building brand equity and converting your followers into potential customers. 

4. Connect with other Brands on social media for collaborations

Having a social media presence not only lets you connect with your target audience, but also with other complementary brands whom you can potentially partner with. Discover other brands that could have synergy with your products or services and direct message them to explore creative collaborations together!