Instagram Stories are a fantastic opportunity for anyone looking to connect with a social audience. The feature now has over 500 million daily active users and according to a recent Facebook Business Webinar, 58% of Story viewers became more interested in a brand after watching them featured within a Story.
In that webinar, Facebook also shared its key insights into what makes an amazing and impactful Story. Here are the key elements to consider:
Facebook's team were keen to point out that, despite these learnings, there is no single formula for a universally impactful Instagram Story. What’s right for you will vary on your brand and audience.
Try out these tips, and keep a close eye on your Instagram Business analytics so you can gauge the impact they're having, and further refine your strategy.
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