The social media ecosystem is unpredictable. There’s always something new from the social media industry. The latest is TikTok. Social network application and video music platform from China. Initially, this application was known by the name Musical.ly, which is famous for various lipsync videos from its users.
Musical.ly changed its name to TikTok after it was acquired by a technology company based in China, ByteDance. With more than 1 billion downloads worldwide, TikTok is by far one of the most popular applications in the world.
TikTok offers a clear picture of the future of video on social media, in the form of content that is easy to remember, easy to consume, relevant and very entertaining to its users. ByteDance recently claimed that its videos collect 17 billion views on average monthly with users spending an average of 46 minutes per day on the application.
This figure is a huge achievement for the size of a new platform. This has led to a new trend, especially in terms of marketing. That is TikTok Influencer Marketing.
Why Use TikTok Influencer Marketing?
It’s clear why some brands are starting to be interested in using social media platforms that target young people. Where the platform can produce a variety of brand-related content that is easy to consume and pleasing to consumers. Applications like TikTok can certainly be a goldmine for your product content. A large number of influencers have also begun to be active on the TikTok platform.
The role of influencers in marketing is already unavoidable. Now they have become your solution to advertising their products. Given the audience, especially generation z, always follow the habits of influencers. Where consumers will believe that influencers really like your product. Surely influencers can help you advertise your product directly to the target.
What You Should Look For Before Owning TikTok Influencer
Marketing using TikTok Influencer will certainly be different from other marketing strategies. You must be careful when choosing the right influencer for your product. Because these influencers can affect the reputation of your product.
Make sure that the content created by the TikTok influencer is relevant and in harmony with your product. Especially if you use young influencers who could still be less mature and professional in this field. Content that is not the goodwill of course also has a bad effect on the reputation of your product.
You must be careful when choosing influencers. Therefore it is not impossible for the influencer to buy followers so that they appear to have a lot of fans on his TikTok account. Influencers who use fake followers will certainly not produce any improvement in your product.
Aside from the number of followers, make sure you also pay attention to the engagement between the TikTok influencer and their followers. Do not let it turn out that there is no good engagement between TikTok influencers and their followers. Because it can have a big effect on the effectiveness of marketing your product.
To determine whether TikTok Influencer is appropriate for your marketing, you can use TikTok Analytics Tools. Where later you can find out the analysis about followers and engagement of the TikTok Influencer.
If the results are good and deemed appropriate, you can use the services of the TikTok Influencer. Conversely, if it turns out the results do not match expectations or proven to use fake followers, you do not need to use their services.
Now if you know about TikTok Influencer, it’s time to start your own product campaign through TikTok!