TikTok, unlike Instagram, is famous for leaving the inner works of their algorithm a mystery. But with an average daily view time of 52 minutes, TikTok pages are brimming with opportunities to gain exponential exposure.
TikTok uses artificial intelligence and machine learning (AI/ML) algorithms to sort content according to each user’s individual interests. The US business media company, Bloomberg, has even once stated, “Within a day, the app can get to know you so well it feels like it’s reading your mind,” to highlight the accuracy of TikTok algorithms in finding videos appealing to its users.
Typically, the goal in understanding the TikTok algorithm is landing on TikTok’s “For You Page” which is the page where your post can be discovered by both users who follow and don’t follow you. Although TikTok itself hasn’t revealed much about its algorithms, there are several tried-and-true ways that have proven to work well to win the TikTok algorithm’s favor. Here are the main ones:
1. Use the Right TikTok Hashtags
The right hashtags can take you a long way on TikTok. This means you need to be able to select a popular hashtag that your followers are likely to be interested in. TikTok’s AI/ML algorithms will show users posts that are tagged with hashtags from videos they have previously liked. However, be advised that using a popular hashtag that is unrelated to your video can cause low engagement rates and low video completion rates.
2. Feature Popular TikTok Sounds
Similarly, choosing popular sounds or music can also take your post to the For You Page. TikTok’s algorithm assumes that videos featuring popular or trending music will receive as much engagement as the first videos that feature the same music. The engagement, in this case, includes likes, comments, and shares. Therefore, do keep an eye on popular creators and the music and hashtags that are trending!
3. Keep The Length of Your TikTok Video Short
Shorter videos consistently have a higher rate of success on TikTok. This is because the TikTok algorithm is likely to put the completion rate (the number of users who view the videos from the start to finish) as one of their priorities. However, this does not mean longer videos will have less chance to succeed, it simply means shorter videos require less effort for users to complete viewing and longer videos should invest in creating good content if they want users to keep viewing.
4. Best Time to Post on TikTok
Determine the best posting time for your TikTok Profile with TikTok analytics, evaluate regularly, and adjust accordingly. TikTok is believed to have a scheme as to how they decide which post to show or not to show on the For You Page and this scheme rewards posts that get high engagement within a shorter amount of time. So make sure your video is posted right when your target audience is likely to engage.
5. Be Clever with Your Caption
TikTok may not be a big platform for writers, but tests and observations have shown that viral posts have a similar type of captions. The first common denominator is that they are short. Secondly, these captions tend to subtly call for viewers to watch the entire video, these are captions such as “watch till the end” or “wait for it”. Aside from how those videos do have entertaining content, they have similar captions that might just be a crucial factor in propelling them to the For You Page.
6. Invest in Seamless Editing
Similar to video length, editing also plays a part in ensuring a high completion rate and length of viewing time for your profile. Seamless editing here means when your video is automatically replayed, it seems as if it’s an extension of the video instead of just the same video replayed. This way, people will watch your video repeatedly and that will increase your viewing time.
As TikTok experts have learned, most of the key practices to get your TikTok account discovered on the For You Page can be discovered from data-driven insights from TikTok analytics. Using a social analytics tool such as Analisa.io lets you to the best hashtags, captions, posting time, and monitor your TikTok account’s growth progress. TikTok analytics could help you track the dynamic behavior of your audience while helping you adapt to them, especially in times of behavioral disruption including the current social media state affected by Coronavirus. So if you are serious about growing on TikTok, it’s time to get serious about TikTok analytics.