Influencer marketing has already become an extremely popular form of marketing among brands. In fact, as of 2018, there were over 740 platforms focused on influencer marketing, which marked a major increase of over 320 platforms in just one year.

One of the major reasons for this is the high engagement rate that influencers get on their content. In fact, the average engagement rate of influencers on Instagram is about 1.87%. This increases to nearly 10.7% for those with less than 2,000 followers.

While influencer marketing can yield high engagement and ROI, you can optimize your campaigns to get even better results.

Influencer Marketing Ideas

Here are some techniques that can help you get the most out of your influencer marketing campaigns.