The Instagram story enables you to post images or videos for 24 hours. To keep the content, you can save it to your highlights. These highlights are shown at the top of your Instagram page.
By using Instagram stories, you can upload high-quality images from your cameras and your viewers can get a better understanding of your products and services.
In order to get better Instagram engagement with your targeted audience and to boost your business visibility, you need to create unique Instagram story ideas.
Using this feature will help you to build an intimate connection with your audience. Including Instagram story ideas into your marketing strategy is one of the trends in 2021.
After reading this article, you will understand why the Instagram story is essential, and also you will explore several unique Instagram story ideas which can help you get better engagement with your target audience.
Do your followers keep asking you questions?
One of the best ways to improve your Instagram engagement is by communicating with your target audience on Instagram Story. You can invite your followers to ask you about anything they want to know and then use a question sticker, after that you can reply in the other stories. The alternative way is you can create a video story or text images, so they can read it.
Tip: When some questions are asked more than once, you can keep the answers in highlights. After that, you can ask your followers to read certain highlights when they ask the same questions. The other alternative ways are by creating a single video, IGTV, or doing a live session.
Go Live Streaming
As I mentioned earlier, when your followers keep asking many questions and you can’t answer all of their questions, you should consider doing Instagram live streaming. This strategy is proven to increase Instagram engagement,as your followers feel more connected and intimate with you during the conversation.
Create Behind The Scene Content
Do you have a cool store, or are you working from home with your pets sleeping on your lap? Share this with your audience.
One of the best ways to make your followers connected with you and trust you is by creating behind the scene content. Unlike the edited videos, this behind the scene shows them that you are genuine because it shows the unedited version of your videos.
The raw and unedited content is effective to show your business as human, which helps you to build a deeper connection with your followers.
Share DIY Videos
Do you cook, make clothes, shoes, or maybe accessories, or anything else? You can create Instagram Story videos about the process from scratch. It must be fun. For example, you share a video about how to cook lasagna or a video that shows the process of making a leather bag from scratch. This DIY video helps you to get better Instagram engagement because your followers get knowledge from you to create products by themselves.
Use User-Generated Content
Any content that is created by customers or users about a brand is user-generated content. This content triggers your audience to buy or try your brand or service because they trust other customers who have used or tried your products or services.
This user-generated content also helps you to have better Instagram engagement when it is published on Instagram stories. It shows that your content has more comments and likes.
When you engage with many users, your post will be on top of your Instagram feed. This will help you to reach more audiences.
Therefore, your audience's contribution to your brand’s activity is highly effective. Don’t forget to respond or re-share their post when someone mentions you in their Instagram Story. By doing this, it makes them feel appreciated and builds an intimate connection with your customers.