Working with influencers on TikTok is undoubtedly one of the most effective ways to put your brand on the map. We have seen this worked with major brands like Fenty Beauty, GUESS, and even tracks from music artists.
Let’s take the time to look into a defining stakeholder in the influencer market: influencer agencies and find out how you can adapt their strategies to your success.
Obviously is a New York influencer marketing agency that takes pride in their TikTok influencer management across multiple platforms and audience sizes. They offer a full-marketing service where brands’ campaigns are designed and matched with a TikTok influencer according to your audience and product. Obviously manages everything from informing influencers about product arrivals, giving direction on content, and screen posts’ quality. Obviously is known for their Fortune 500 companies clients, including Google, Lyft, and Coca-cola.
Sugarfree is a California-based influencer marketing agency that dubs itself “A Leading Influencer Marketing Agency for Global Brands”. The agency is famously known to manage campaigns with TikTok itself as their client. Their services range from selecting influencers to deploying and managing campaigns. They partner with top-shelf, verified influencers with proven success across all social media channels. Their team composes of marketing professionals, social media gurus, talented creators, and data analysts. Putting integrated-marketing and data analytics at the forefront of the campaigns.
The Influencer Marketing Factory states TikTok as its core channel in creating “amazing ROI results”. They believe in the power of virality on TikTok as the most downloaded app on the Apple Store. In executing their work, The Influencer Marketing Factory builds brands’ campaigns from analyzing their target audience and match them with a suiting influencer that they believe can bring the most brand awareness. The agency now has offices in Miami and New York, and they set their mission on affixing a younger audience across channels such as Instagram, YouTube, and Twitch, but mostly TikTok when it comes to the largest young audience base.
The global and LA-based agency, Socially Powerful states on their website that they are an influencer marketing and social agency that guarantees results. Their approach is fine-tuned into provoking a reaction that brands desire which will lead to audiences taking actions such as purchase or engagement. Socially Powerful’s stated the key to their guaranteed success being their hundreds of thousands of influencers network and data-driven strategies.
In terms of integrated influencer marketing service, Upflunce would be one of the elite global agencies. Founded in 2013, Upfluence is an all-platforms influencer marketing agency that has expanded its services to TikTok campaigns and influencer. Upfluence offers brands to find, analyze, and select the perfect influencer for their campaign while also offering campaign and relationship management. In terms of helping brands find influencers, the New York-based company provides a Software as a Service (Saas) analytics for engagement, posting habits, as well as analyzing Instagram followers demographics. Their success propelled them into a $3.6 million in Series A funding, making them a difficult US influencer agency to rival.
It is unarguable that analytics play a major role in any agency’s or influencer’s commercial success. In launching campaigns and selecting influencers, brands are bound to need insights into their selected social media platform. An important example of data you will need in choosing an influencer for your campaign is thorough profile analytics that show fans demographics, followers’ authenticity, the strategic time to post, and more.
If you’re an influencer agency looking to improve your databases like Upfluence or any other top-notch agency, worry not! Analisa.io also provides a comprehensive TikTok profile analysis including engagement, top hashtags, and comments reports. Find a profile report sample here to get an idea of how to improve your agency or campaign. Remember: the best way to maximize your investment on TikTok is indeed analytics.