Whether you just began using Instagram as your brand marketing channel, or you’ve been using the app for some time but looking for a new way to improve, data can help give you directions on where to improve. Data or insights from your previous performances are best shown by Instagram analytics tools. They are able to analyze your performance or the performance of other accounts to give you an idea of your areas of strengths, weaknesses, and potentials. Here are some of the top tools when it comes to Instagram analytics.
Analisa.io offers a free Instagram analytics tool with a wider selection of data in its subscription plan. This AI-powered Instagram and TikTok social analytics tool can analyze any public profile or hashtag. They offer sophisticated analysis on public Instagram profiles, followers, or hashtags. Their insights are detailed and comprehensive for important marketing purposes such as Instagram influencer searches. For example, they enabled you to view Instagram followers’ authenticity by giving a view of their activity levels to help you choose the best influencers for Return on Investment. Their data is also presented in easily understandable graphs for you to pick up pieces of information such as best posting time on Instagram quickly, while also being detailed enough for presentation purposes.
Sprout Social allows Instagram planning and scheduling while also doing real-time analytics on your performance. It allows quick analysis of both the post and profile level. This tool can help analyze trends such as by showing top Instagram hashtags across channels including Instagram, Twitter, Facebook, and even LinkedIn. They also form reports of your performance that could be customized and presented in a clear and easily understandable interface.
Similar to Sprout, Iconosquare’s features include competitive hashtag and growth-tracking analytics. They show your Instagram posting activities and show how it reflects on your performance. This tool also offers Instagram scheduling and an image library you can use for your content. What’s interesting is that Iconosquare also allows you to find and compare influencer profiles, which will help brands search for Instagram influencers.
Different from the first two tools, Phlanx’s appeal is in their straightforwardness rather than detailed data. This tool is an engagement calculator that is very useful for making quick research on influencers’ engagement. Not only influencers, brand accounts, or other public accounts can be analyzed with Phlanx. However, if you’re looking for more detailed data, such as followers’ authenticity when searching for influencers, Phlanx may not be giving you many valuable data.
Keyhole is an Instagram analytics tool that takes pride in its real-time analytics. Their tool is especially helpful in analyzing the latest trends in hashtags, keywords, or accounts. Keyhole gives an analysis of rising trends and performances on your account. You are also able to choose several keywords or accounts to track and therefore see their performances over time. Keyhole is a great tool to measure campaign performance or KPI achievement.
Socialbakers is a tremendous and popular Instagram analytics tool for top-level insights. You can see your top posts, most used hashtags, and tagged accounts, number of posts, and of course, followers, impressions, reach, and interactions. Socialbakers is known to have an easy-to-understand user interface as well as a shareable dashboard.
Union Metrics allows you to measure several key metrics and compare them to your previous or average performance. This tool also offers an Instagram Account Checkup tool that provides a detailed report of metrics including your top hashtag, analysis of your most dedicated followers, and average post engagement.
Instagram analytics tools come in different forms, interfaces, and advantages. All in all, every tool can contribute useful insights to your performance if used properly. However, it’s best to use the one that serves your most important needs and interests, and those that support your marketing functions best. Know your goals and needs for data in order to help you choose the right tools.