
As influencer marketing becomes increasingly important in the United Kingdom, there are a number of influencers who are expected to have a big impact in the coming year. Here are some of the top influencers to watch out for in 2023.
Zoella
Zoe Sugg, better known as
Zoella, is a popular British YouTuber, author, and businesswoman. She first gained fame in the early 2010s for her fashion and beauty videos on YouTube, and has since expanded her brand to include lifestyle, wellness, and home content. With over 11 million subscribers on YouTube and millions of followers on social media, Zoella has become a leading influencer in the online community. She has also authored several best-selling books, including a series of young adult novels, and has launched her own lifestyle and beauty products. Zoella is known for her relatable and authentic approach to content creation, and her positive message of self-love and acceptance has inspired many of her fans.
Caspar Lee
Caspar Lee is a South African-born YouTuber, actor, and entrepreneur. He gained popularity on YouTube in the early 2010s for his comedic videos and collaborations with other prominent YouTubers. Since then, he has expanded his career to include acting roles in films and television shows, such as Spud 3 and Laid in America. Caspar is also an entrepreneur, having co-founded a digital talent agency called Influencer. He has used his platform to raise awareness and funds for various charitable causes, including his partnership with the Nelson Mandela Foundation to combat poverty in South Africa. Caspar is known for his infectious personality and humor, and his ability to connect with his audience through his authentic and relatable content.
Tanya Burr
Tanya Burr is a British influencer, actress, author, and entrepreneur. She gained popularity on YouTube in the early 2010s for her fashion and beauty videos, and has since expanded her content to include lifestyle, vlogs, and cooking videos. Tanya has also appeared in several films and television shows, including the British soap opera, Hollyoaks. She has authored a book, Love, Tanya, which chronicles her life and includes tips on beauty, fashion, and life advice. Tanya has also launched her own cosmetics line, Tanya Burr Cosmetics, which includes a range of makeup products. Tanya is known for her bubbly personality and relatable content, and has used her platform to speak openly about mental health and body positivity.
KSI
Olajide William "JJ" Olatunji, better known as
KSI, is a British YouTuber, rapper, and professional boxer. He first gained fame on YouTube in the early 2010s for his video game commentaries and comedy sketches, and has since expanded his brand to include music and boxing. KSI has released several hit singles, including "Really Love" and "Don't Play," and has collaborated with prominent musicians such as Craig David and Lil Wayne. He has also gained attention for his career in professional boxing, having fought against fellow YouTuber Logan Paul in a highly publicized match in 2018. KSI is known for his outgoing and entertaining personality, and has used his platform to raise awareness for various causes, including mental health and cyberbullying.
Jim Chapman
Jim Chapman is a British influencer, model, and writer. He gained popularity on YouTube in the early 2010s for his fashion and lifestyle videos, and has since expanded his content to include travel, food, and fitness. Jim has also modeled for several fashion brands and has written a book, 147 Things, which offers a guide to modern life. He has used his platform to raise awareness for various charitable causes, including men's mental health. Jim is known for his sophisticated and stylish approach to content creation, and his ability to connect with his audience through his relatable and down-to-earth personality.
Louise Pentland
Louise Pentland, also known as Sprinkle of Glitter, is a British YouTuber, author, and fashion designer. She gained popularity on YouTube in the early 2010s for her beauty and fashion videos, and has since expanded her brand to include lifestyle, parenting, and mental health content. Louise has authored several books, including her autobiography, Life with a Sprinkle of Glitter, and a series of children's books. She has also launched her own fashion line, Louise Live Love, which features a range of clothing and accessories. Louise is known for her upbeat and positive personality, and has used her platform to speak openly about her struggles with anxiety and mental health. She has become a leading voice for self-love and body positivity, inspiring many of her fans to embrace their true selves.
Saffron Barker
Saffron Barker is a British YouTuber, author, and social media influencer. She gained popularity on YouTube in the early 2010s for her fashion and beauty videos, and has since expanded her content to include lifestyle, travel, and vlogs. Saffron has also authored several books, including her autobiography, Saffron Barker vs Real Life, and a series of young adult novels. She has used her platform to raise awareness for various causes, including mental health and body positivity. Saffron has also competed on the reality TV show Strictly Come Dancing in 2019, where she finished in ninth place. She is known for her bubbly and outgoing personality, and her ability to connect with her audience through her authentic and relatable content. Saffron has become a role model for young women, inspiring them to be confident in their own skin and to pursue their dreams.
Alfie Deyes
Alfie Deyes is a British YouTuber, author, and entrepreneur. He gained popularity on YouTube in the early 2010s for his vlogs and lifestyle videos, and has since expanded his content to include challenges, pranks, and travel. Alfie has also authored several books, including his autobiography, The Pointless Book, and a series of activity and advice books. He has used his platform to raise awareness for various causes, including mental health and environmental issues. Alfie has also launched his own merchandise line, PointlessBlog, which features a range of clothing and accessories. He is known for his optimistic and friendly personality, and his ability to connect with his audience through his honest and relatable content. Alfie has become a leading influencer in the online community, inspiring many of his fans to pursue their passions and to make a positive impact on the world.
Fleur De Force
Fleur De Force is a British YouTuber, author, and beauty expert. She gained popularity on YouTube in the early 2010s for her beauty and fashion videos, and has since expanded her brand to include lifestyle, travel, and parenting content. Fleur has also authored several books, including The Glam Guide, which offers tips and advice on fashion, beauty, and lifestyle. She has used her platform to raise awareness for various charitable causes, including breast cancer awareness and animal welfare. Fleur has also launched her own line of beauty products,
Fleur De Force Beauty, which includes a range of makeup and skincare products. She is known for her warm and friendly personality, and her ability to connect with her audience through her relatable and authentic content. Fleur has become a leading authority in the beauty and fashion industry, inspiring many of her fans to feel confident and beautiful in their own skin.
Emily Canham
Emily Canham is a British YouTuber, blogger, and social media influencer. She gained popularity on YouTube in the early 2010s for her fashion, beauty, and lifestyle videos, and has since expanded her brand to include travel, food, and vlogs. Emily has also launched her own line of beauty products, including a range of false eyelashes and makeup brushes. She has used her platform to raise awareness for various charitable causes, including mental health and body positivity. Emily is known for her bubbly and outgoing personality, and her ability to connect with her audience through her relatable and honest content. She has become a role model for young women, inspiring them to be confident in their own skin and to pursue their dreams.
Emily has also been recognized as one of the leading influencers in the beauty and fashion industry, working with some of the biggest brands in the world.
These are just a few of the many influencers who are expected to make a big impact in the UK in 2023. As the world of social media and influencer marketing continues to evolve, it will be interesting to see who rises to the top and captures the attention of audiences in the UK and around the world.