As a marketer, you should be on top of your Instagram analytics. With 1 billion users on Instagram, that seems logical! You need great Instagram analytics tools to assist you in finding the best insights on your Instagram and improving your Instagram engagement and marketing campaigns.

So without further ado, here are the best 8 Instagram analytics tools for your optimum marketing campaigns.

Hypeauditor

HypeAuditor is an Instagram analytics tool that provides brands and agencies with innovative methods in influencer marketing to get optimum results from influencer profiles. One of the best features is an in-depth analysis of followers’ authenticity to detect fake followers or bots. HypeAuditor will give you an Audience Quality Score that uses an AI to detect fake followers on a scale of 1 to 100. If you want to collaborate with an influencer, find one with a score higher than 70, which means the influencer has genuine and good engagement value.

Key features:

•         Influencer discovery and analysis.
•         Detailed account analytics, including brand affinity, audience demographics, and fraud detection. 
•         Campaign management. 
•         White Label Report.

Price: HypeAuditor offers a free demo and has customized pricing, so you need to request yours directly.

Emplifi.io (Formerly Socialbakers)

Emplifi.io allows you to discover your most popular posts, track your Instagram performance, and learn what type of content resonates well with your followers. It helps you manage your Instagram account smarter by using AI. This AI makes predictive analytics to identify stories and posts to promote, the best time to post, and follower segments to prioritize. As an Instagram analytics tool, Emplifi.io is equipped with social listening tools to monitor, track, and analyze not just yours but any Instagram account. This feature benefits by providing competitors' Instagram analytics to be used as your competitor benchmarks and analytics.

Key features:

•         Sentiment analysis.
•         Engagement monitoring.
•         Campaign management and reporting.
•         Connected to your Google Analytics.

Price: Emplifi.io offers a free demo and has customized pricing, so you need to request yours directly.

Hootsuite

Hootsuite provides you with an all-in-one dashboard that combines analytics with content management. This dashboard allows you to create, schedule, automate, post, and manage your content and marketing campaigns across multiple Instagram accounts. With its social listening and analytics tools, Hootsuite also allows you to review metrics from any Instagram account, including your competitors. It offers a long list of metrics, from engagement rate, content reach, and amplification rate to click-through rate, and many more. These features are great for evaluating your own performance and how well it is compared to your competitors.

Key features:

•         Content Management.
•         Automated publishing.
•         All-in-one dashboard.
•         Social Listening Tool.

Price: Hootsuite offers a 30-day free trial, a demo, and four paid plans; Professional $49/month, Team $249/month, Business $739/month and Enterprise with custom pricing.

Minter.io

Minter.io is an advanced Instagram analytics tool that allows you to monitor multiple accounts from a single dashboard, including your competitors. It creates PDF reports that give insights on your followers’ growth, audience geo-location, post and account engagement rates, most popular filters, and more. Minter.io also helps you discover your followers’ activity on Instagram and find the best time to post. It also tracks your competitors’ most popular hashtags, which you can use to create benchmarks to improve your engagement.

Key features:

•         IG Story Analytics.
•         Campaign Analytics.
•         Account optimization.
•         Hashtag analytics and tracking.

Price: Minter.io offers a 14-day free trial and three paid plans; Silver for $9/profile/month, Gold for $19/profile/month, and Platinum for $39/profile/month. 

Iconosquare

Iconosquare is an Instagram analytics tool ideal for agencies or brands with multiple accounts on social media. It provides you with advanced insights to help you optimize your Instagram strategy. A few of its unique features include Instagram Stories analytics, engagement metrics, and hashtag and competitor tracking. Its Community Analytics tool will also assist you in understanding your audience demographics, such as age, gender, geographical location, and preferred language of your followers.

Key features:

•         Detailed analysis.
•         Performance and engagement measurement.
•         Best time to post.
•         History of views, likes, comments, and shares, as well as history and efficiency of content.

Price: Iconosquare offers a 14-day free trial and three paid plans; Pro $49/month, Advance $79/month, and Enterprise with custom pricing. 

Keyhole

Keyhole offers a historical and real-time performance of your account. It allows you to track mentions, keywords, hashtags, and URLs of your previous and existing posts. This feature helps to ensure you use the highest-performing hashtags for your campaigns and discover trending hashtags. Keyhole also tracks the performance of your competitor’s Instagram profiles, from activity and growth to engagement data over a certain period. These insights help you discover your own KPIs (key performance indicators).

Key features:

•         Competitors Analytics.
•         Influencer Dashboard.
•         Sentiment Analytics.
•         Great report visualization and can be exported to PDF and xls.

Price: Keyhole offers a 7-day free trial and three paid plans; Standard $99/month, Team $199/month, and Enterprise with custom pricing.

Notjustanalytics (Formerly Ninjalitics)

Notjustanalytics is an Instagram analytics tool to optimize your Influencer Marketing. It analyzes influencers' Instagram accounts to identify whether most of their followers are real or fake. This helps you avoid collaborations with an influencer with fake followers that can hinder your marketing campaigns. You can also use Notjustanalytics to spy on your competitors’ Instagram accounts. It gives you their Instagram insights that you can use as a performance benchmark and future strategy for your campaigns.

Key features:

•         Advanced IG Story analytics.
•         Detailed account analysis.
•         Discover competitors’ sponsored posts.
•         Hashtag analytics and tracking.

Price: Notjustanalytics offers three paid subscriptions; Light €7/month, Standard €24/month, and Pro €49/month. 

Analisa.io

Powered by AI, Analisa.io is a great Instagram analytics tool for influencer marketing, especially for small businesses. It analyzes influencer profiles, discovers their follower demographics and authenticity, and analyzes the nature of their profile engagement. This helps you collaborate with the right Instagram influencers and avoid unreliable ones. You don’t want your marketing campaign to end up in vain in the hands of fake followers.

With Analisa.io, you can run two kinds of reports, profile and hashtag reports. An @Profile report gives you an in-depth analysis of an Instagram profile and its activity, and a #hashtag report gives you concrete insights into the performance of your hashtags and monitoring campaigns.

Analisa.io also allows you to look at any public Instagram analytics for free. If you own a small business and want to try your first influencer marketing, this is a great feature for you. Analisa.io also offers an affiliate program, and you can enjoy its benefits, like discounts and commissions.

Key features:

•         Competitors’ and your profile analytics to track progress and engagement rate.
•         Discover your followers’ demographics and authenticity.
•         Past posts analysis within the date ranges of choice and track overall progress. 
•         Content and influencer optimization by tracking posts, text, and, hashtags. 
•         Brand profiling and campaign reporting.

Price: Analysis.io offers a free plan and three paid plans; Basic for free, Premium $69/month, Plus $149/month (most popular), and Pro $239/month.

If you paid annually, you’ll get up to 21% discount; Premium $59.35/month, Plus $109.55/month, and Pro $199.35/month.