After its astonishing surge of user activities over the past month, TikTok has yet again proven itself as the leading digital culture catalyst by hosting a Livestream music festival throughout 17 to 19 April 2020, for 48 hours straight. This festival, dubbed as “Music Lives” will feature over 35 musicians across all genres including J Balvin, Anitta, Swae Lee, Trippie Redd, and Nas. 

TikTok is hosting the festival in partnership with LiveXLive, a global digital media company on live entertainment. The festival is completely free and can be accessed through LiveXLive official TikTok page as well as on LiveXLive.com. No need to move from your couch, simply tune in to TikTok at 7 PM Eastern Time (GMT -5).

In an iconic TikTok manner, the festival will be staged on personal quarantine spaces of the featured artists including their living rooms, backyards, and home studios. Users will also be able to interact throughout the performances, through chatting and sharing with other users.

Music Lives will also incorporate social-distancing-relevant programs that highlight health safety, wellness, mindfulness, as well as the Global Citizen and the World Health Organization's “One World: Together at Home” on Saturday, 18 April that will feature top artists from Lizzo to Alanis Morisette and co-hosted by Jimmy Kimmel, Jimmy Fallon, and Stephen Colbert.

Aside from promoting a stay-at-home culture, this virtual festivity ought to raise donations for music industry workers affected by COVID-19, making it another social initiative by Bytedance (TikTok’s parent company) since its $385 million donations to various COVID-19 relief projects. TikTok and LiveXLive will channel the donations via MusiCares, an organization affiliated to the Recording Academy.

A weekend full of free musical performances, while also supporting a social cause: TikTok continues to stay relevant while defining relevance itself. All the more reason for your brand to be on TikTok and maximize your TikTok presence with Analisa.io TikTok analytics.