TikTok has grown as an option for a marketing campaign for its inclusive, active, new-gen, and popular features.
TikTok has gained immense popularity since its inception and becomes the most downloaded apps in the world. It was started in China in quite a humble way from a simple video-sharing app- tagged Douyin. In 2018, it bought the app, Musical.ly and, this proved to be the turning point. This mixing got even the non-Chinese users to get using TikTok. The company still operates Douyin as a separate app in its home country. Owing to its growing popularity and huge followers the companies have started to use it for marketing campaigns.
Marketers or business managers were unaware of TikTok as it had its target audience, mostly below the age of 30 specifically, between the ages of 12 to 25. However, it grew significantly and was adopted by many celebrities and actors, that it became a household name. It was the most downloaded app in 2018. In October 2018, it was the most downloaded app from Google Play. Overall it ranked third in the world in November 2018. The figures show its mass appeal. It has over 1.1 billion installs in March 2019. More than 500 million people from all parts of the globe use it monthly. TikTok has 43% of its global users from India alone.
There are ways in which marketers can make the most of TikTok for business, but then need to understand the basics of TikTok analytics marketing. Using analytics data from Analisa.io as an analytics tool is a domain that is gaining popularity.
TikTok is a platform where users can simply upload their videos lip-synching to the music videos. It is an interesting and entertaining platform. The influencers (talented and technically sound) on TikTok take a further dig and upload the video with original audio content.
TikTok targets audience from the age group of 13-24 -year- olds. As the app grew, the content also started to grow. TikTok encourages 15 seconds long videos to 60-second storie types videos. With the growing popularity of the app, the fan base is also increasing. It is no longer just music videos, but now there are performances by pranksters, stand-up comedians, dancers, fashions buffs, craft funs, DIYs, and even the videos that are shared with some products being used. Thus this became a type of TikTok ad and attracted the marketers for campaigns.
The users of TikTok analytics show mostly to Generation Z with a female bias. It has 66% of its users under the age of 30, and also, 66% of its users are females. It has worldwide users, mostly in the USA, India, and China.
There are three ways in which the brands can use TikTok ads:
Brands usually work in a combination with the above-listed ideas. They create their channels and work with influencers to promote their products or services. There are ways in which the marketers use their channel or work with influencers to promote their marketing campaigns:
Marketers are using new and unconventional ways of advertising, and in the list, TikTok is emerging as it new, inclusive, active, and has immense scope for the display of talent.
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