Does your business have an employee advocacy program in place to help amplify your digital marketing efforts?
Given the nature of social media, tapping into the power of your employees should be a consideration for all brands - employee-posted content not only generates more reach and response, but its also seen as more authentic, and therefore, more likely to inspire action.
Really, you only need to think about your own social media behaviors in this regard. Are you more likely to stop and read a post from a brand, or someone you know who works for that company?
Underlining this, the team from DSMN8 have put together the below collection of stats and insights which highlight the benefits of employee advocacy for boosting your digital marketing efforts.
Again, if you've not considered the potential of an employee advocacy program, maybe these stats will prompt a re-think.
(Note: LinkedIn's most recent stats show that it now has more than 600 million members which does not directly equate to active users).