Enhanced Tag Feature
Product Tagging for Instagram Shop
‘Add Yours’ Sticker
Previously, in part 2 of the latest Instagram updates and features you need to know, you've familiarized yourself with Instagram NFTs, Take a Break and the new Instagram desktop. It also provides the steps to use, create, and enable each feature.
Now, in this part 3, we will continue with new Instagram Tags, Stickers, and each how-to step. And here are the latest Instagram updates and features you need to know.
The Enhanced Tag feature on Instagram Reels helps you to get or give proper creative credit and recognition. With enhanced tags, you can tag your creative partner on a post or on a Reel that appears on Feed or Reels on Instagram. You can also assign their profile category, such as photographer, cinematographer, or influencer, on their professional accounts to be displayed in their People Tag. This feature lets people understand your or your creative partner’s contribution to a photo, video, or Reel with the Tag.
Here’s how to use enhanced tags on Instagram Reels:
Product tagging is a feature that allows users to buy products directly on Instagram. It lets people shop on Instagram conveniently without ever leaving the platform. Brands can tag the products shown on their post and allow people to find additional information about the product. When people click on the product tag, it provides them with the price and description.
Product tagging will also give the option to buy the product directly on the platform and complete their purchase on the brand website. This feature created a seamless shopping experience and shortened the customer journey. It is beneficial to improve the conversion potential that can direct customers from the discovery stage to the conversion stage.
Before adding product tags on your Instagram post, make sure you have Instagram Shopping set up. Here are the steps to get started with Instagram Product Tagging:
How to add Product Tag in Stories
How to add Product Tag in Reels
‘Add Yours’ is an interactive sticker that creates chain stories, with huge potential for increasing engagement, supercharging reach, and helping your profile go viral. Whether you create a new one or participate in someone else’s chain, this feature could be your fast-track lane for getting your brand known.
This interactive feature groups together a collection of stories with a theme. You can add your own Story or Stories that are relevant to the prompt when you participate in other people's ‘Add Yours’ stickers. The original sticker is also placed onto your Story for context and allows your friends and followers to interact with the same ‘Add Yours’ sticker to continue the chain. This feature is a great way to start or jump on a trend, thread, and challenge. Here are some steps to create a new view, and join an existing ‘Add Yours’ sticker feature.
Steps to create a new ‘Add Yours’ sticker:
Steps to view an ‘Add Yours’ chain:
Steps to join an “Add Yours” sticker chain:
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