A good post cannot reach its maximum potential without reaching the right people at the right time for engagement. The better time you choose for posting, the likelier that your post will get engagement quickly and therefore pushing the algorithm to show your post to more people. However, the best posting times for every social media platform are different, so here are those best posting times for each of the popular social media today.

The Best Times to Post on Instagram

There are two key periods of high Instagram engagement, those are lunchtime, and after office hours. The global best posting time for Instagram is from 11 AM to 1 PM, to catch those who open the app before, during, and after lunchtime. This is especially true since most users open Instagram with phones and not personal computers, therefore users tend to avoid the app while working.

With that said, after work is also a popular time to access Instagram which is around 7 to 9 PM. However, weekends aren’t the best time to post despite the probability of users opening their phones are higher. In fact, Wednesdays are the best days for Instagram engagement. Monday and Thursdays are also the top three days for the best posting time.

The Best Times to Post on TikTok

With a rising audience of most people in a young age, it’s inevitable that there are multiple TikTok best posting times across the week. TikTok’s audience most likely isn’t driven around office hours. Influencer Marketing Hub noted at least 3 best posting times each day of the week, with Tuesday 9 AM, Thursday 12 AM, and Friday 4 AM. Consequently, this enables you to post multiple times a day on TikTok.


TikTok’s audiences are also dispersed to many different countries, all of which tend to have high rates of engagement and long active time. When it comes to TikTok, it’s best to find out your specific best posting time using your TikTok analytics tool.

The Best Times to Post on Twitter

Contrary to Instagram, Twitter engagement rises early in the morning and peaks at 9 AM. As a text-based social media that is known to share updates, links, and articles, the morning is a reasonable peak time as people catch up on the latest happenings. All the weekdays are almost equally good times to post on Twitter, while Sprout Social shows that the very best time to post on Twitter is on Wednesdays. Even though weekends are the worst days to post on Twitter, morning time around 9 AM is still a considerably good time to post on Twitter for engagement.

The Best Times to Post on Facebook

Like many other social media, midweek seems to be the best time to post. The best day to post on Facebook is Thursday to Sunday before and after lunch, that is 11 AM and 1 to 2 PM. It seems consistent in most industries that weekdays before 5 PM is a safe time to post on Facebook for good engagement, while Tuesdays get the least engagement on Facebook.

Facebook is often opened via desktops, allowing people to access the platform during downtime at work. While weekends seem to be a good time to grab more attention of the audience with more free time. Saturday and Sunday are believed to be the best days to post on the app.

The Best Times to Post on Youtube

YouTube contains longer videos that may require the most attention and uninterrupted screen time in comparison to other platforms. Consequently, the days with the most views on YouTube are Saturday and Sunday, from 9 to 11 AM. However, since it usually requires longer for a video to take off on YouTube, the best posting time on the app is before the weekend which is Thursday and Friday in the early afternoon around 12 to 4 PM.

Conclusion

If you are on different social media platforms, it’s best to adjust your posting time to each platform’s best posting time. However, oftentimes the general best posting times are not yet optimized for your industry and your audience.  Therefore, it will be useful for you to have the analytics tools necessary to determine the best time to post for you.