Socialbakers vs Which Advanced Social Media Tool is More Intuitive?

By Bradian Muliadi  | Jan 28, 2020 09:04 (edited)

Where do you turn for meaningful stats on your social media marketing?

How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post?

The answers are out there, and there are two tools to help you find them, such as Socialbakers and Both of these tools have their own features and advantages that can help you manage your social media marketing and marketing strategy. Which Advanced Social Media Tool is More Intuitive?


Socialbakers is an AI-driven social media marketing platform that provides marketers operable AI insights on their performance, budget, audience, and influencers. With this software, you can easily collect market intelligence and compare your effectiveness at the industry and regional level.

Socialbakers offers actionable recommendations to make marketers’ work faster and easier. The data-based recommendations on customized content, publishing schedules, and post-promotion strategies help marketers to create relevant and personalized experiences for their target audiences. The solution offers customizable reports and dashboards that marketers can utilize to track their performance on multiple social sites, including Facebook, YouTube, Pinterest, Twitter, and Instagram using one interface.


Identify and Track Influencers

Understand your social followers better by allowing AI to define your consumer personas based on their demographics, location, behaviors, interests, and affinities. Use AI-powered recommendations to find the right influencers for your company. Get a fast overview of influencers’ demographics and interests, and monitor their social performance.

Create Personalized Content

You can create engaging personalized content suited to your customers’ personas. Plus, you can obtain operable recommendations on the best publishing time, audience groups you should target, and posts you should market, and measure the effectiveness of your content. Use a smart editorial calendar to streamline your content generation. Schedule posts with user mentions, videos, and images using the calendar to function efficiently.

Compare Your performance

Monitor your publishing work from anywhere, anytime. Utilize mobile approvals to review your published and scheduled content, view reports, resolve errors, and leave notes. Plus, you can compare the performance of your videos and organic posts, and ad expenses, against the region, country, or industry to learn where you stand in the market.

Monitor Consumer Sentiment Regarding Your Brand

Listen to and monitor sentiment around social media conversations to understand customers’ opinions about your company. Use a single interface to evaluate your social media performance across networks. Utilize customizable dashboards to showcase the business effect of your social campaigns and get presentation-ready reports in your inbox.


Socialbakers offers several different plans for customers, but the influencer marketing tools are only available in the top-tier service. This review is focused solely on that piece of the platform.

  • Essential, $240/mo ($200/mo billed annually) — Straight-up social media marketing and management for 5 users and 10 social profiles. Includes Content Management, Scheduling, and Publishing, Analytics, and mobile app for accessing all these features on the go.
  • Smart, priced on request — All of the above for 20 users and up to 30 social profiles, plus: Sentiment Analysis, Approval Workflow, Community Management, and Custom Dashboards.
  • Scale, priced on request — All of the above for unlimited users and up to 100 social profiles, plus: Cloud Storage Integration, Automated Content Labeling, Marketing Persona Mapping, Performance Optimisation, Influencer Marketing
  • Integrated 360, price on request — For those managing 100 or more social profiles, this plan offers all features, plus access to “a holistic 360 view of your digital marketing.” is a platform that provides complete and accurate information about Instagram account profiles and hashtag analysis. Not only Instagram Analytics, also started launching the TikTok Analytics feature. Because currently, the TikTok platform is also just as popular as Instagram.

Instagram is a social media platform with total downloads of more than 1 billion. While TikTok has been downloaded more than 500 million times. Therefore, starts by focusing on both of these social media.

Unlike other analytics platforms, doesn’t offer free trials. Because basic itself is completely free. Only by registering, you can use it for free as you like. You can also upgrade if you want to get in-depth analysis and insight from your account or hashtag on Instagram and TikTok. targets all groups, ranging from brand marketers, agencies, to influencers from around the world. Including the market are individuals who are trying to measure the performance of an Instagram account or hashtag. 

Instagram usually provides basic insights for your own profile. However, provides sophisticated analysis and insight about public Instagram Profiles, Followers or Hashtags. We provide more actionable insights that you can use for Campaign Reporting, Demographics & Authenticity Follower checks, Competitive Analysis, Tagged Relationships, Influencer Mapping, Content Analysis, and more! can also be used if you use influencer marketing. You can find out Instagram Analytics and TikTok Analytics from these influencers. That way, you can find out which influencers are right to help promote your product.

With these various advantages, can be the right choice for those of you who are marketing products through social media Instagram and TikTok.

While the fees applied by are premium rates that can access unlimited numbers of profiles and hashtags. has an unlimited search that allows you to search for profiles and hashtags as much as possible. Also, sign up in is easy. Not only because it’s free, but you also don't need to input your credit cards there. Surely it will make you feel more secure and comfortable when registering instead.

Takeaways and Conclusions

While both platforms are great, For the best use you can adjust to the needs of your marketing strategy.

If you use Instagram and TikTok in product marketing, it is recommended to use Because only focuses on those two things, it can certainly provide better and deeper results. Moreover, you can use it for free!

Meanwhile, if you use on multiple social sites, including Facebook, YouTube, Pinterest, Twitter, and Instagram, Socialbakers will more suitable for marketers.




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