Millenials make up 25 percent of Norwegian Cruise Line's bookings and the company is putting more accommodations on board its ships to attract the fastest-growing customer base, CEO Frank Del Rio told CNBC Tuesday.
"We are now building ships with the understanding that Instagram is something to deal with," he said in an interview with "Mad Money's"Jim Cramer. "We're actually creating Instagram venues so that, when you get the urge, they're going to go there and that's the best publicity [we] can have."
Instagram is owned by social media giant Facebook.
Norwegian has ordered nearly a dozen new ships to be delivered through 2027 and their completion dates are staggered as to not "choke on the inventory," Del Rio said. He noted that some people, who worry that a recession is looming, think it's not an opportune time to add more ships to the fleet because the cruise industry is a "discretionary product," but the chief is optimistic about the future.