Instagram is undoubtedly one of the most popular social media platforms that have millions of active users worldwide. This is a great place for content creators, marketers, and brands to promote their businesses. However, it is not without challenge, as the Instagram community is getting bigger every day, and the need to stand out from the rest is urgently increased. To increase your online visibility, crafting great, extraordinary, attention-getter content is the answer.
In this article, we will discuss some key points to creating great Instagram content based on data from Instagram analytics.
Evaluate The Performance of Your Existing Instagram Content
To create great content, the first thing you need to do is to evaluate your existing Instagram content. Use Instagram analytics to collect data that show you the overall performance of your Instagram. By analyzing your Instagram account's performance, you can get the insights to create better content.
Make sure you check the impressions of your existing content. Each one of your content impressions can give you information on the number of people who saw your post. Moreover, it also includes which posts that are performing low (only receiving a few likes or comments can be the signal).
In addition to impressions, you also need to look at the engagement on each post. This should give you an idea of which of the content your followers like and how to improve your Instagram marketing strategy to produce more of your most engaging content.
You can use Instagram analytics that is provided by Instagram to get an overview of your content's performance. However, if you need a more comprehensive analysis you can use Analisa.io—an AI-powered social analytics tool that provides Instagram Analytics & TikTok Analytics.
Track and Analyze The Number of Saves and Shares
Besides impressions and Instagram engagement, saves and shares are two essential metrics for determining the performance of your content on Instagram. This will give you insights on the type of content that you should post more.
Save and share are an obvious signal of a post that your audiences find valuable and worth sharing with their friends. Whether it’s inspiring, educational, or entertaining, you created content that resulted in what Instagram algorithms reward as a more valuable engagement than a like or a comment.
Instagram metrics like saves and shares are a visible indicator that the post is performing well and should be shown to more people or even displayed on the explore page. Consequently, boosting your Instagram engagement rate.
Therefore, tracking your saves and shares can help you recognize your best content that will keep your audience engaged both immediately upon posting and long-term.
Conduct a Competitive Analysis of Your Competitors
After understanding the analysis data of your Instagram audiences, the next step would be to do a competitive analysis to see what other marketers in your business are posting.
Once you recognize your leading competitors, you can start by studying their Instagram profiles. Try to analyze what kind of posts are receiving the highest engagement, popular hashtags they’re using, how often they post, and how quickly they’re growing. This data can be useful for the development of your Instagram business account as it serves as a benchmark to help you grow your account.
While conducting a competitive analysis of your competitors’ content, take note of any opportunities that they might’ve missed. Give any needed improvement to the content to help your business to stand out from the rest.
Create High-Quality Instagram Content Based on Data
After you get the whole analysis data, make sure you have a content strategy for every kind of Instagram post, such as; Feed Post, Instagram stories, Live, IGTV, and Reels.
Here are some content ideas for your Instagram feed posts;
- Meet the team: try to create Instagram content with all or some of your business' team members and show them to the audience.
- Share insights of things you discovered and want to share with your Instagram community.
- Share user-generated content. Post your customers' experience while using your products (with their permission). This will also help you enhance the trust of the audience in your brand.
Try to get creative while crafting Instagram Stories. The way you show your product or service is important. Here are some content ideas for your Instagram Stories:
- Behind-the-scenes activity. You can share a sneak peek into the release preparation of a new product, interesting stories behind your brands, etc.
- The highlight of your product or service. Share how your product or service could solve problems your audience may face, your product's unique selling point, and any positive feedback from your existing customers.
- Develop valuable, educational content. Create short videos like webinars, tutorial videos, etc.
By using the Instagram Live feature, your content will get to the first position in Instagram Stories at the top of the user's feeds, and your followers who haven’t turned off notifications will receive a message alerting them that you are going live. This is a good opportunity to grab your audience's attention.
Video content has to be a part of your marketing strategy. IGTV is an excellent way to create engaging video content for your audience.
Create Reels based on the data that you have got from Instagram analytics.
Collaborating with Instagram Influencers
After you study what your audiences need and determine your brand's goals, doing a partnership with an influencer will assist you to enhance your brand's credibility. In addition to exposing it to a new audience, Instagram influencers are the master of creative and valuable content creators in their niche.
Partnering with Instagram influencers can help you develop more engaging and enticing content that will attract their and your audiences. This way, Instagram influencers are giving you bigger chances to reach broader audiences within your field.
Pro tip: before deciding to do any Instagram influencer partnership, firstly you need to find the right Instagram influencers for your brand.
After reading this article, hopefully, now you can analyze the most favorable content. As the actions of users on Instagram are a good source of information, these insights will surely help you predict the future of customers' buying trends and patterns.